GroupApp Blog

All the resources you need for launching and growing your customer community.

6 Tips For The Perfect Community Newsletter

We know how important communities are to businesses today. With traditional, direct advertising methods rendered ineffective, communities provide the alternative. They act as marketing and sales channels, personalized and direct, without devious intent. Communities are the best way to reach out and engage your target audience. Creating a community is one thing. Running it is

8 Community Building Strategies For Membership Sites

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” – Seth Godin

Product Launch Plan: How to Create a Successful Campaign

Launching a brand new product is definitely exciting, but unless you follow a specific process, you may end up in a mess. You definitely don’t want to go through that because product launches don’t come cheap. Also, it is an investment that you make in the initial stages, so your goal must be to reap

12 Community Engagement Strategies That Work

Any startup is only as good as the community that supports it. Communities are an essential element to any and all businesses. You can’t just send out direct mail to people’s letterboxes and expect to sell. That may have worked in the past, but not anymore. You need to invest time in creating a relationship

15 Tips To Help You Get Better At Audience Engagement

Just imagine how you would feel if someone slammed the door on your face? Well, that’s precisely what your audiences do when you do not meet their expectations. What’s worse is that Google figures this out as it shows up in your website’s stats, under ‘bounce rate’ and your rankings drop. The key to avoiding

How To Build A Community: A Complete Step-By-Step Guide

If a business wants to thrive, it needs to find a way to engage with its audience and nurture customers. That is why online communities play a major part in customer retention and brand engagement. Online communities improve customer experience, ensuring the long-term success of your business. This is why it is extremely important to

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