GroupApp Blog

All the resources you need for launching and growing your online community.

Why Move Away from Facebook Groups for Your Business

It was not that long ago that you could see various brands promoting Facebook in their ads. Encouraging people to join their communities through Facebook pages was an integral part of their call to action.  Brands used to consistently encourage customers to like their Facebook pages. However, in the last couple of years, there has

All You Need to Know About Customer Community

Building a customer community has become one of the hot topics and the most powerful marketing strategies in the last couple of years. Whether you’re a community manager or a business owner, being familiar with this concept and everything it entails is a must if you don’t want to be phased out. More importantly, you

Online Community Building: How to Set Up and Manage an Engaged Customer Base

How often do you see companies screaming their sales pitch at you out of nowhere? No previous conversation. No context. No engagement. No value is given. And how often do you buy from such brands? My guess would be not so often. Other than looking spammy (and scammy), such brands make it hard to connect

Top Fan Badge – Facebook Group & Page Badges Explained

If you’re a part of any larger Facebook groups or pages, you’ve probably wondered: “What are Facebook badges?” You see the top fan badge, as well as some other badges, next to different people’s names all the time. But do you know what they really mean and what their purpose is? In this article, we

Types of Communities – Different Purposes, Platforms, and Forms

Different types of communities serve different purposes, have different goals, and, of course, attract different people. If you’re thinking about starting an online community, there’s a lot of research you need to do first. By this, we mean more than just studying different community building and community engagement strategies.  Online communities can be categorized in

12+ Best Forum Software (Free & Paid) – All You Need to Know

Finding the best forum software is one of the biggest challenges of starting a forum. There are so many options out there, and they all offer something different. So can you choose the best software for your specific purposes? When you know what you’re looking for – and where to look – this task isn’t

Slack Community – How and Why to Start One

Are you thinking about starting a Slack community for your business? The popularity of this platform has been steadily growing, so it is no wonder it has sparked your interest. But what is Slack exactly, how does it work, and can it really boost the performance of your business? Let’s take a closer look. What

Facebook Group Alternatives – What Are The Best Choices

Facebook groups and Facebook group alternatives have been valuable tools for community marketing for quite some time. They offer businesses the opportunity to interact with current and potential customers, learn from them, provide them with direct support, and nurture a sense of community.  But are Facebook groups really the best choice for this? Back when

Customer Service Manager – All You Need to Know about It

Are you thinking about a career change? Then maybe you should consider becoming a customer service manager. This is an in-demand position that carries a lot of responsibilities, but it can also be highly rewarding. Before you quit your current job and start hunting for a new one, learn more about this position. Read on

How to Delete a Facebook Group – And What to Do Instead

If you have a group on Facebook for your business that you don’t really use, you’re probably wondering how to delete a Facebook group. Although such groups can be a great community marketing tool, sometimes they are simply unnecessary, and they can even create confusion among your clients.  Delete a Facebook Group by Following Our

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