Jalil Hamdani March 6, 2024

How To Create A Successful Yoga Teacher Training from Scratch?

Yoga Teacher Training: A yoga trainer demonstrating a yoga sequence to her trainees

Starting a yoga teacher training can be an excellent way to leverage your yoga expertise, but it can also be daunting, especially if it’s your first time and you don’t have a clear roadmap. Questions like, “Where do I start?” can lead to demotivation.

That’s where this guide can help.

Welcome to the Complete Guide on How to Create a Successful Yoga Teacher Training from Scratch.

This guide provides a starting point and a practical roadmap to create comprehensive yoga teacher training. It eliminates the guesswork and enhances your chances of success. This guide covers all the core topics and steps required to create successful yoga teacher training.

Let’s get started!

Becoming a Yoga Teacher Trainer

Elevating your career to a yoga teacher trainer is a significant step forward for yoga instructors, especially for passionate yogis. With the right certification and experience, you have the expertise to train future yoga teachers. You can even digitize your yoga studio and launch it online for training.

The demand for online yoga teaching and training has surged, largely due to the COVID-19 pandemic, with an increase of 154%. The online yoga market comprises 67% of the global market and is projected to grow at a CAGR of 12.3% from 2021 to 2027.

This trend suggests a golden opportunity for yogis, offering lower overhead costs and higher profit margins.

The dynamics of the online yoga world are also rapidly changing. Research indicates that the top emerging online yoga trends include yoga teacher training, YouTube yoga, restorative yoga, and yoga for kids.

Now is an opportune time to create and sell yoga teacher training.

Why become a yoga teacher trainer?

Now, let’s talk about some of the reasons why you should become a yoga teacher trainer.

Creating a yoga teacher training lets you:

Build Authority

It helps you build authority as a yoga expert trainer in your field. That means more opportunities and an improved reputation. That also leads to professional growth and skill development.

Become an Entrepreneur

You will become an entrepreneur with a yoga teacher training business. You can leverage the freedom to work flexibly. That gives you more time to prioritize personal life goals. Plus, it helps to develop managerial skills and attract better opportunities.

Add an Income Stream

Earn More by Working Less

The best thing is that you will have an additional income by working less. The average salary for a yoga trainer in the US is $41,000 yearly. You can make more by selling yoga teacher training programs as they sell anywhere between $1000 to $5000.

If you have additional expertise, you can make more money. According to research, yoga trainers with time management skills make 67.05% more than the average base pay. Plus, if you have expertise in holistic medicine, you can make a staggering 93.07% more than the average base salary.

Implement Community-Led Growth

Introducing a yoga teacher training program opens an avenue for community-led growth. You can offer and monetize continuous learning certified programs to your community. Plus, you can upsell coaching, workshops, and mentorship programs to your training alums.

Yoga Teacher Training Groundwork

Yoga Teacher Training: An animated construction worker lays a brick to make a blue wall

Laying the groundwork is the first step in creating yoga teacher training. It involves creating a foundational framework that helps to streamline the complete process and sets you free from confusion.

Starting strong will set your yoga teacher training apart from other training programs. A solid groundwork will prepare and guide you at every step of building your training. That’s why, it’s good to spend ample time on the groundwork.

5 YTT Groundwork To-Dos

  1. Find your yoga niche
  2. Identify the Core Values
  3. Craft the Learning Objectives
  4. Develop the Training Curriculum
  5. Choose the Training Format

I – Find your Yoga Niche

Finding your yoga niche will let you be at your best! It’s like finding a sweet spot.

For yoga teacher trainers, a niche can be your particular area of expertise or a differentiating point that gives you an edge. Knowing your niche will help you stand out and find the unique audience you can resonate with.

However, a differentiating point in your niche won’t take you long. Soon, competitors with the same niche will pop up and you’ll be conquered. That’s how it is.

That is where the secret ingredient of a sustainable niche comes into play. That is purpose. You need to instill purpose in your niche to make it sustainable in the long term. Without a well-purposed niche, you are just commoditizing your yoga teacher training. That’s the last thing we want.

Now let’s discuss how to find your yoga niche to win at yoga teacher training. It’s not an overnight process. You must spend ample time to determine your yoga niche.

To simplify the process, here are 3 things you can do to find your niche effectively.

1 – Study Different Aspects of Yoga

Yoga is more than just sequences and asanas. It’s a mix of several aspects like meditation, yoga philosophy, etc. You need to delve into it and learn about all the aspects.

A good idea would be to list all the aspects. Take a moment and observe which aspect you are drawn to, naturally. Ask yourself, “Do I feel passionate about it”? Narrow down to 1-2 aspects where you can see yourself as an expert trainer. You could become an expert trainer in Yin yoga or anatomy.

2 – Brainstorm Ideas

Try to think differently and be creative. It will help you carve out your standout point. Try combining different styles of you. Most importantly, consider the specific needs of your potential clients.

For example, you can create a training focused on prenatal yoga or offer yoga that helps patients in recovery, heal better. You can also offer yoga for people suffering from burnout. Be creative.

Next, give your niche a purpose. Think about the something you stand for. Focus on why people buy yoga teacher training and champion the reason. These reflections will help you give a purpose to support your niche.

For example, you want to create a training focused on post-natal yoga. Now, you can think of the reasons why new mothers opt for this kind of yoga. Some of the reasons include boosting well-being, strengthening pelvic muscles, and alleviating back and neck pain. Another major reason is to work on mental well-being as new mothers are prone to develop post-partum depression.

You can create a training focused on post-natal yoga with the purpose of extending social support to new mothers who suffer from postpartum depression.

3 – Evaluate your YTT Niche

Let’s say you got your aha moment and found your niche. How do you know if it will work out, or is it something you can ace?

Here are some ways to find that:

  • Ask for feedback from your present clients (if any). You don’t have to look elsewhere if you have an online community. Having an online community is great for validating your ideas and asking for feedback. You can also use social media to conduct polls or surveys.
  • Host a free yoga class with your yoga niche. This will give you a good idea of what it would be like to execute training in your niche. You can ask for feedback from your guests.

After the class, evaluate yourself by training in that niche. Ask yourself questions like “Is it something I would teach passionately?”, “Do I have the expertise?”, or “Is there revenue-maximizing potential in this niche?”. Reflect on your answers, and you’ll know whether it will work out.

  • Look for inspiration and see what other yoga trainers are doing. There’s a good chance you might resonate with niches already working well for others.

Let’s Talk!

Finding your niche is not easy. It requires experimentation and time. So, don’t lose hope and keep going. It’s easy to develop niche-related fears and fall into the analysis-paralysis state. But it will be worth it.

Here, I would like to address some concerns about finding your yoga niche.

  • Don’t get demotivated if you find any other yoga trainer working in your niche. It’s a good sign and shows there’s demand in the market. So, it’s okay if you are not the first yoga trainer to deliver a specific yoga style or combination.
  • A common concern that comes along with niching your training is about making less money. Many new yoga trainers feel this would limit the number of incoming students. On the contrary, niching your yoga teacher training will help retain the same clients for years and build loyalty. As you grow and market your YTT, the right consumers will find you.
  • Many trainers think a niche will limit their expertise and brand them for life. That’s not true. It’s on you. You must grow and evolve in your niche. When you become an expert in your niche, your credibility to scale to other niches will increase.

II – Identify Core Values for YTT

A defined set of core values is like an inner compass. It will serve as your North Star as you craft and execute your Yoga Teacher Training. Here, identify your core values as a yoga teacher trainer.

Identify five core values to instill authenticity in your yoga teacher training.

4 Ways To Identify Your Core Values

Here are four solid ways to identify your core values.

1 – Review your Yoga Practice

As a yogi, think about the aspects that you find the most meaningful. Also, think about your character strengths. Look for themes that consistently emerge in your training sessions and student interactions. Reflect and note them down. Further, narrow it down to 4-5 values.

2 – Take the VIA Survey

The Value-In-Action (VIA) survey is a psychometrically evaluated assessment of your value system. The University of Pennsylvania developed it. This survey will take 25-30 minutes to help you identify your core values and character strengths.

Click here to take the VIA Survey.

You can also take other value assessment exercises that are available over the internet.

3 – Conduct a Role Model Analysis

Observe your mentors or top yoga professionals you admire in the yoga community. If you already have a guru, you are almost there. Now, jot down the qualities and values that you admire about them. There’s a great chance you embody the same values.

4 – Identify your Non-Negotiables

The core values often reside in your non-negotiables. Ask yourself, “What will I never compromise on as a yoga teacher trainer?” Write down the points. These are deep-rooted ethics and beliefs and, ultimately, your core values.

III – Craft YTT Learning Objectives

You want your yoga teacher trainees to know what skills and knowledge they will acquire through your training. For that, you must define learning objectives.

A learning objective statement tells what the learner is expected to learn by the end of the training. This statement has to be SMART (Specific, Measurable, Attainable, Relevant, and Time-bound). Learning objectives provide clarity to the trainer and learners.

Here’s what the learning objectives of a yoga teacher training program look like.

4 Steps For Crafting Learning Objectives

To define learning objectives effectively, you must determine the desired outcomes. Next, complement them with an action verb and evaluate your learning objective.

Let’s simplify it for you.

1 – Determine the Desired Outcomes

Specify what you want the learners to gain from your training. That depends on what your training is about. Think about what’s your end goal. Is it the acquisition of specific skills, attitudes, and knowledge?

For instance, if you are focusing on different styles of yoga, your objective will center around mastering yoga styles such as restorative yoga, yin yoga, etc.

2 – Select your Action Verb

Pick an action verb for your learning objective. An action verb clearly describes what you expect the trainee to be able to execute at the end. Plus, action verbs motivate the learner and set clear expectations.

Tip: Avoid using generic verbs like understand, aware of, etc. Make sure you use action verbs that are specific and measurable.

3 – Create a Learning Objective

Connect your action verb and desired outcome to form a concise statement.

Keep two things in mind. First, make sure you write it from a learner’s perspective. Because learning objectives are focused on what the learner will be able to do at the end of the training program.

Secondly, make your learning objective SMART, which is specific, measurable, attainable, relevant, and time-bound.

Let’s consider an example. If your training is about yoga styles, your objective can be “Master to explain and execute six yoga teaching styles.”

4 – Evaluate your Learning Objective

Check your learning objective. An articulate learning objective is a combination of four components. They are the audience, behavior, condition, and degree of mastery.

Here’s an example, “After training completion (condition), yoga teacher trainees (audience) will be able to explain and execute (behavior) the six yoga styles (degree of mastery).

There you go! Using this four-step process, you can create your learning objectives. Repeat the process to create more learning objectives to cover the full scope of your training program.

IV – Develop the YTT Curriculum

Curriculum development is a vital step in shaping your yoga teacher training program.

The curriculum is based on your learning objectives and maps out a clear strategy for training.

The curriculum plays a long game. It weaves different yoga sequences and concepts together. That makes it easier for trainees to understand concepts properly over a period of time.

3 Steps for YTT Curriculum Development

Here’s how you can develop your YTT curriculum in three easy steps:

1 – Determine your focus

Let’s come back to your niche. Think of your niche as a focus topic. Look at the bigger picture and then identify its components. Let’s say you want to create a YTT on Chakra therapy, which is a broad topic.

Now, you need to break it down into smaller components, each linked to a concept of your topic. You can break Chakra therapy into small sequences, practices, or concepts like seven energy centers, associated postures, healing affirmations, etc.

Another essential aspect of curriculum creation is designing assessments and quizzes. You can also identify the need for guest webinars and interactive sessions at this stage.

Tip: It’s good to brainstorm and document the content for each concept unit at this stage.

2 – Pick a timeframe

Determine a training timeframe that perfectly complements your curriculum breakdown. Your timeframe also depends on the nature of your training, whether self-paced or recorded.

Generally, a yoga teacher training timeframe is in hours, for example, a 200-hour yoga teacher training. You have to create a time frame that is in the best interest of your trainees and the topic.

3 – Create a curriculum framework

A curriculum framework is a training outline. It is based on your topic breakdown. Sequence your content units in a way that ensures logical progression. Start with foundational concepts of your topics and build upon prior concepts.

Your framework must include practical demonstrations, assessments, quizzes, interactive sessions, and webinars.

V – Choose a YTT Format

YTT format will give your training framework a definite form. The format you choose will decide how trainees will progress through your training.

When it comes to yoga teacher training, two training formats spring to mind: cohort-based training and self-paced training.

1 – Cohort-based Training

Cohort-based training focuses on collaboration and community. It occurs in real-time. All the trainees go through a synchronous learning experience.

A training cohort runs with a scheduled and structured content delivery approach on a set time frame. All trainees start and end the training at the same time.

This approach facilitates peer-to-peer learning. Cohort-based learning fuels motivation with an increased sense of community.

2 – Self-paced Training

Self-paced training is the antithesis of cohort-based training. In this case, the trainee can access and complete training content with a flexible schedule. Trainees get access and complete pre-recorded content without any order.

Which format is best for YTT?

Cohort-based training is more well-suited for yoga teacher training than self-paced training. It complements community building and collaborative learning. That is vital for yoga teacher training.

The cohort-based approach naturally complements the effective progression of yoga teacher training programs. Trainers can hold live classes, share real-time feedback, hold practical demonstrations for assessments, and even have 1:1 sessions with trainees.

Cohort-based training provides an environment that fosters social learning and a strong sense of belonging. That ultimately leads to increased engagement and trainee satisfaction. It also enables the trainer to harness the power of community-led growth, which helps with brand awareness and customer retention.

Plus, cohort-based training improves the impact and knowledge retention of training. Cohort-based training programs have 90% completion rates compared to self-paced programs, with only 3%. According to a survey, 85% of the participants agreed that being a part of an online community helps them learn better.

Non-Negotiable Features for Cohort-Based Training

To deliver a cohort-based YTT, you need a platform with the essential features. The non-negotiable features required for cohort-based training are:

  • Drip Content Release
  • Event Scheduling
  • Segmentation
  • Memberships
  • Custom Access Levels & Access Duration

These features let you execute cohort-based training effectively. That’s why you must pick a platform that offers all these essential features. GroupApp bundles all of the above features in one place for you.

Hybrid Learning Model for YTT

I recommend delivering your yoga teacher training using a hybrid model*.* That means trainees will participate both online and in person.

The hybrid learning model preserves the essence of yoga practice in the digital remote world. It lets you balance online yoga training and in-person interaction with your trainees. That also helps you to cater to remote trainees.

A hybrid model is more effective than a complete online or in-studio yoga practice. Data tells us that a hybrid learning model boosts retention by 17% and student engagement by 16%.

A YTT based on a hybrid model will let you expand your network and community locally and globally. That ultimately leads to more marketing and growth opportunities.

All done with the groundwork to create a foundational framework! Now, let’s take a step ahead.

Your YTT Platform

Here comes the most pivotal step!

The YTT foundational framework needs a suitable online platform to function. You require an online platform to host, deliver, and monetize your yoga teacher training.

So, what kind of online platform is well-suited for yoga teacher training?

Let’s talk about that.

At the core, yoga teacher training is a learning experience for trainees. You record yoga sequence videos or deliver live demonstrations that trainees can learn from and practice.

For that, an online course platform is a suitable solution. Such platforms are equipped with tools that enable you to create and deliver online learning experiences and assess trainees.

But what about your yoga community?

You need a platform to host your yoga trainee community as well. There should be a dedicated place where yoga trainees can interact, learn, and grow together.

Luckily, there are platforms for hosting online communities!

Don’t Make This Mistake!

I want to mention a mistake many yoga teacher trainers and creators make, and I don’t want you to fall victim to it.

Most trainers use separate platforms to host their yoga teacher training and online community. That leaves trainees juggling between platforms. Plus, it leads to additional costs, maintenance, and management.

What’s the Right Solution?

You need a one-stop solution to host your online training and community in one place. You need to keep both close to making the best out of it.

To do so, you can opt for an online learning community platform.

An online learning community platform is a cloud-based solution. It provides all the features to host online courses, training, and communities. Such platforms are based on the thriving concept of community-based learning.

What essential qualities do you need to look for when choosing a learning community platform?

First, you need to look for platforms that are free from complexities. An ideal platform will offer an effortless experience for you and your trainees. It should be manageable and offer the features you actually need. Lastly, it should fall within your budget bracket and deliver value for money.

Need an example? Consider GroupApp!

GroupApp – Your Yoga Teacher Training Platform

GroupApp is an all-in-one learning community platform.

GroupApp lets you host and monetize your training programs, events, courses, and communities separately. You can do all of this in one place!

The best thing about GroupApp!

GroupApp strikes the perfect balance between learning and community. For each facet, GroupApp offers useful features. Unlike other platforms, where the community feature may seem like an afterthought, GroupApp maintains a balanced approach to learning and community.

At GroupApp, it’s the trainer who makes the call. The creator can keep training programs and the community close. Still, the trainer can monetize both separately. That’s a plus point. Plus, when online courses and community are in one place, it saves the creator and members time, energy, and cost.

GroupApp comes with all the right tools in one place. We’ll explore all GroupApp features through the guide and see how they make the process easier for you.

Key GroupApp Features

  • Course Builder
  • In-built Event Builder
  • Community Library
  • Memberships
  • In-Depth Analytics
  • Segmentation
  • iOS & Android Mobile App

Little Flower Yoga Community at GroupApp

GroupApp is home to a thriving yoga teacher training venture, Little Flower Yoga!

Little Flower Yoga is a US-based yoga venture, operational since 2006. Led by Founder Jennifer Cohen, it specializes in yoga for kids and yoga teacher training certification.

Little Flower Yoga runs a thriving learning community on GroupApp. Today, GroupApp helps Jennifer monetize training courses and community membership for 1000+ members. Before GroupApp, Little Flower Yoga used a Facebook group to run the community.

Jennifer was in search of a platform that complements mindfulness which is at the core of yoga. She wanted an exclusive platform for a mindful community without any social media distractions. Plus, she wanted to host her community and courses in one place.

Fortunately, she found GroupApp to be the right fit. She got in touch with Team GroupApp, which assisted in creating a seamless migration experience.

For 2+ years, the Little Flower Yoga community has been growing effectively on GroupApp. Click here to learn more about Little Flower Yoga’s journey with GroupApp from Founder Jennifer Cohen.

LFY 3 Favorite GroupApp Features

Here are three GroupApp features loved by Little Flower Yoga.

#Channels

Channels help you organize your community better. You create channels with specific content and discussion topics. You can set custom access levels, posting permissions, and visibility settings for each channel. You can also pin, feature, and moderate posts in channels.

Segmentation

This feature lets you create custom access groups called segments. With segments, you control which group of members can access a specific community space, course content, and resources. Here’s a video about how Little Flower Yoga uses GroupApp Segments to control their community effectively.

Lock Screens

GroupApp lock screens let you gate your courses, channels, and community spaces. Lock screens are a great way to upsell membership plans.

Creating Your Yoga Teacher Training

With a reliable platform like GroupApp by your side, you are all set to create our yoga teacher training.

Let’s jump right in!

Remember the training curriculum we created? It’s time to transform it into yoga teacher training videos and resources.

Most of the yoga teacher training is based on video content. You have two options here:

Recorded Videos

You can pre-record video demonstrations and lessons for yoga teacher training. Later, you can release videos on your platform with a set schedule. You can sell on-demand videos separately.

To do this, you need to host your video content securely. Now, that’s on your chosen platform. The problem is that most platforms rely on third-party platforms like YouTube, Vimeo, or Loom.

That might seem like a convenient option. But it puts your video content at risk. That’s why it’s recommended to pick a platform with native-video hosting.

If you go with GroupApp, that’s sorted for you. GroupApp’s Built-in Course Builder comes with native-video hosting.

With GroupApp’s Course Builder, you can:

Live Streaming (Recommended)

This option helps build a personal experience and fosters a stronger connection with trainees. You can use webinar-hosting tools like Zoom and channel its features to offer an interactive experience.

You can live-stream classes with a schedule. This option is well-suited if your training is cohort-based. Live streaming your classes helps foster a direct and strong connection with your trainees. You can demonstrate yoga, teach your curriculum, and provide direct feedback through live-streaming. It also helps to build loyalty and accountability.

When it comes to live-streaming tools, avoid complex and expensive software. Zoom and Google Meet are the best options.

However, you require additional tools for scheduling classes, sending reminders, and creating landing pages. Now, that’s a lot of tools to manage.

That’s where GroupApp comes into play. GroupApp’s Built-in Event Manager is a one-stop solution that eliminates the need for multiple tools for live-streaming and events.

The GroupApp Event Manager enables you to design a complete live event experience. With this feature, you can

  • Create an event landing page with a title, description, and cover image.
  • Schedule live sessions with custom access levels and visibility.
  • Automate email reminders with ICS files.
  • Price your live sessions separately with the option to add attendees to segments.

Quick Video: How to create events with GroupApp in minutes?

Both yoga teaching options are well-suited for cohort-based training. GroupApp supports both options and enables you to monetize your expertise.

Next, let’s briefly discuss the equipment you need to make training videos.

Equipment Required For Recording Training Videos

Basic tools would do the job well! At first, you don’t need to get complicated with setup. You can always make the recording experience more advanced as your teacher training program grows.

Here is the basic equipment you need:

  1. Camera: You can use your mobile phone camera or laptop webcam to start. A higher-resolution DSLR camera with plug-and-play functionality works best, especially for on-demand videos. The best ones include Canon EOS R5 and Nikon Z6.
  2. Microphone: A good quality microphone ensures you are clearly audible to your trainees. Choose a portable wireless microphone that eliminates background noise and attaches to your clothing. The Rode Wireless Go II is a good investment.
  3. Lighting: It can make all the difference! Natural light gives the best experience. A ring light is also a reasonable option. Choose a softbox light setup for advanced and big-scale yoga teacher training. A soft box light setup helps to diffuse light and reduce harsh shadows. The setup includes deflector disks, spare socket bulbs, a grid, and a bag. Check out this Softbox Lighting Kit by UBeesize.
  4. Tripod: Invest in a good quality tripod that is compatible with your mobile phone and camera. Choose a tripod that can adjust from 16 to 66 inches tall and rotate 360 degrees. I recommend picking an aluminum tripod like the Vanguard Black Aluminum Tripod or this Multipurpose Aluminum Tripod by UBeesize.
  5. Backdrop: A solid backdrop enhances your demonstration visually. It eliminates distractions and helps the trainee focus better on the yoga movements. You can easily find a clean, collapsible backdrop with a stand. I recommend a 36-foot-long and 86-inch wide seamless paper backdrop.
  6. Yoga Props: Yoga props are essential. These include a yoga mat, block, straps, bolster, and wedges. However, the props you require depend on the topic of your training.

Tip: If you have a plain wall or background at home or in your studio, you can skip the backdrop.

Recording Videos & Live Streaming The Right Way!

Let’s learn how to record and live-stream your yoga training videos the right way!

Find your spot and set up lighting

Find a good spot at your home or studio. Make sure it’s well-lit. Place the backdrop. Set up your lighting. Avoid a spot with windows that might come behind the subject.

Get your yoga props

Place your yoga mat in front of your backdrop and leave some distance. Next, get other props and place them in the corner. You can add any plants to enhance the ambiance.

Get the Right Clothing

Choose comfort over anything. Solids are recommended. Avoid clothes with patterns such as stripes. Go for high-contrasted colors, as they look good on screen against a dark backdrop.

Set up your Equipment

Finally, get your camera, microphone, and tripod. Set up your tech. The distance of your camera from the mat will depend on your yoga style and focus movements.

A general rule of thumb is to place the camera 8 feet away from the yoga mat. The tripod height adjustment also varies. Generally, it should be at your waist height.

Adjust the frame for the Shot

Adjust the camera for a landscape shot. Place your yoga mat in the center and ensure the long side faces the camera. Make sure there is ample space on both sides to accommodate the movements in the frame.

Now, you are good to go to record or livestream your yoga training sessions.

Tip: Demonstrate and perform yoga slowly. If required, repeat the sequences. This way, you can pick and include the best shot. Lastly, project as you speak if you are facing the camera.

Editing your Yoga Training Videos

Editing and branding your recorded videos are highly recommended. That gives your videos a professional and personal touch.

To edit your videos, you need quality video editing software. You don’t need any special software to edit your videos. Any basic video editing tool or app would do the job!

However, you can opt for advanced video editing software for special requirements.

Recommended Video Editing Software

  • Capcut
  • iMovie
  • Filmora
  • Adobe Premier Pro
  • OpenShot

Tip: Avoid editing your training videos on your mobile phone. Use your laptop or desktop as it’s easier and better for editing.

Tips for Editing Yoga Training Videos

  • Add a title intro screen to your video. This screen should include the title, overview, and number from the progression order of your training. Plus, it should carry your training logo (if any) and your name.
  • You can also record a short intro (30 to 60 seconds) talking about the video and add it right after the title screen.
  • Make sure your logo and watermark (optional) are present throughout the video. Place your logo or watermark in a way that does not affect your demonstrations visually.
  • Edit the transitions to create a seamless video experience.
  • Add cues and directions as text for better coordination.
  • Avoid adding music that might distract the trainees or conflict with your voice.
  • Finally, add an intro. It can be a short recording of yourself or a screen.

Tip: Create a file name format for your video files. The file should include a shortened version of the training topic and its number in the training order.

Don’t Forget Training Resources!

Training resources complement yoga teacher training and add more value. These supplementary resources can include exclusive PDF guides, worksheets, cheat sheets, video tutorials, and documented lessons with each training video.

All trainees must have easy access to the training resources. Having a dedicated corner for your training resources is recommended.

With GroupApp, you are already sorted!

GroupApp offers a dedicated corner to house training resources, the Community Library. You can store and categorize resources in PDF, video, and audio formats.

Check out GroupApp Library here to access free resources!

GroupApp Library also enables you to monetize training resources. You can set the pricing, thumbnail picture, title, thumbnail video, description, and summary.

Additional GroupApp Library settings include:

  • Enable discussions and moderation
  • Enable comments and reactions
  • Adjust visibility and access levels
  • Configure member access
  • Add lock screen with custom CTA
  • Set pricing for library resources.

Pricing Your Yoga Teacher Training

Let’s talk about an important aspect of creating yoga teacher training: how to price your YTT.

The price is the monetary worth of your training, determined after considering different factors. Determining the price of a YTT can be challenging. That is not something that will come naturally to you. The process of setting a price can overwhelm trainers.

Usually, doubts and questions cloud the process. Plus, there’s a lot of pressure to make the right decision. It’s a crucial factor in determining the revenue, adoption, and value of your yoga teacher training.

Putting a price tag on your YTT demands a well-thought-out pricing strategy to make an informed decision. That way, you get a price point that sounds fair to you and your potential trainees.

Good to Know: There is no one-size-fits-all solution for pricing your training programs. The way you price depends on the nature of the product.

So, how do you set a pricing strategy for yoga teacher training? Let’s get into it.

First, you need to select a well-suited pricing model.

The Right Pricing Models For YTT

A pricing model is a structured approach to how often you charge your customers. The choice of a pricing model mainly depends on your value proposition, revenue expectations, costs, and audience.

The following two pricing models are well-suited for yoga teacher training.

Lifetime Access

The trainees will pay one-time upfront for lifetime access to your yoga teacher training content and community. Use this model for early adopters with a reasonably good early bird discount. For this model, a good idea of customer lifetime value is essential.

Recurring Fixed Term

This model functions on the expiration date and set payment intervals. The member is required to renew access to training curriculum content on set periods, i.e., monthly, quarterly, bi-annually, or annually.

If a yoga teacher’s training runs for six months, you can charge your trainees a set price each month. Renewals are mandatory for retention and access to premium content. This model is best if you want recurring, predictable revenue.

Once you have chosen a pricing model, it will be easier for you to determine your price. Next, you need a price that functions well on your chosen pricing model.

3 Main Factors That Impact The YTT Price

Next, let’s round off the three main factors that impact the pricing of yoga teacher training.

1 – Competitor’s Pricing

It all begins with researching your competition. The 2022 Online Membership Industry Report 2022 tells that 34.7% of the creators came up with their pricing after analyzing with competitors. Priced calculated after analyzing your competitors’ pricing is referred to as “Competition-Based Pricing.”

Most 200-hour yoga teacher training programs with a duration of 3-4 weeks have a price starting from $999, going up to $4000.

Analyze the prices of your direct competitors. These are trainers offering an online 200-hour YTT with a similar target audience. Analyze at least 4-5 direct competitors.

That will give you an idea of the ongoing price range of a 200-hour YTT. If you cannot find any direct competitors, start looking for substitute competitors with the same product with a somewhat different target audience or format.

Relevant market data and reports (if available) can also give you an idea of the average price for YTT.

Once you have a price range, pick a price point for your YTT that is slightly below or above your competitors’ price.

2 – Costs

Cost is an important factor that directly impacts your YTT price. You’ll be out of business if your YTT costs exceed the price. That makes this factor a pivotal one.

When considering costs for pricing, you add a markup to get a fair price point. A markup is the profit you aim for and must be set in a way that ensures reasonable profit.

Take into account all of your costs (fixed and variable). Add a markup on your total costs, which is a certain percentage margin for profit.

For instance, if the total cost of creating and running a YTT is $3000. Then, you add $200 as markup. Here, you will set a price of $3200.

The price determined after analyzing costs is referred to as “Cost-Based Pricing.”

3 – Target Audience

This is the most pivotal factor for pricing your yoga teacher training. At the end of the day, it’s your target audience or potential consumers who make the call.

That’s why it’s crucial to consider how much they will pay for your YTT’s value. It’s not only about their Willingness To Pay (WTP) but also the quality and value of your yoga teacher training. The price calculated after analyzing customers’ WTP is called “Value-Based Pricing.”

Engaging in online yoga communities or having your community can significantly help determine your target audience’s WTP. You can conduct research through surveys, data, and social media.

If you can strike a fair price point that works best for your target consumers, this can boost customer sentiment and loyalty. However, you must not charge less to the point it does not cover your costs.

Once you have worked out a YTT price, you are all set to make a pricing plan. At this stage, you need your chosen platform.

GroupApp simplifies price configuration for users. In minutes, you can create a custom plan and even choose to add the buyer to a specific segment or community automatically.

Budgeting your Yoga Teacher Training

Budgeting your yoga teacher training is a daunting yet pivotal task. Without a solid budget, running a successful yoga teacher training is impossible.

Let’s learn how to budget your yoga teacher training. Plus, we’ll cover other core aspects of budgeting a YTT.

First, what’s a budget? Simply, a budget is a spending plan. It’s an estimation of your revenue and expenses over a set period.

Before you begin, here’s a tip: Always consider the worst-case scenario and keep your budgeting simple.

Let’s see how to create a budget for your yoga teacher training.

Sales Projection

All budgets start with a sales projection, which is the revenue you anticipate from your training cohort.

Your projected earnings depend on your pricing strategy. As a point of reference, a 200-hour yoga teacher training typically costs between $999 to $4000, and can even reach $5,000.

To set a price for your Yoga Teacher Training (YTT), conduct market research. Analyze the prices of at least four competitors, as well as demand and student demographics.

After your research, set a realistic price for your YTT. For example, if you settle on $3000 but also offer promotions like an early bird discount, your final price, considering a 3% payment processing fee, might be $2700 per student.

Assuming you start with six students, your initial revenue would be $2700 x 6 students = $16,200.

This is a solid start for your YTT, and revenue will increase as you enroll more students. However, to fully understand your profit, you must also consider your expenses.

Yoga Teacher Training Expenses

Create different expense categories for your yoga teacher training. The four main expense categories for a YTT are:

  • Marketing
  • Faculty
  • Space Rental
  • Hosting Platform

Now, we’ll determine an estimated amount for each category.

Marketing

For marketing, it’s recommended to have a modest budget as you begin. Once your yoga teacher training business grows, you must invest more on marketing

Marketing for yoga teacher training is usually done organically through social media. Community-led marketing also plays a key role.

Still, you will require fundamental digital marketing tools to function. Plus, if you choose to invest in paid marketing, that might add up to the cost.

Considering this, let’s say our marketing expense is $400.

Faculty

If you are leading your YTT, you can skip this category.

Usually, the faculty expense makes up most of the total cost. Generally, faculty instructors are paid per hour. The per-hour rate depends on the experience and the current price point for instructor pay rates. It also depends on the ownership of the training material.

Now, let’s say you hire an experienced teacher trainer and pay them $60 per hour for teaching only.

Important: If you teach all by yourself, assume you will pay yourself $60 per hour.

Next, assume you pay the teacher for all the 200 training hours. In that case, $60 per hour x 200 training hours = $12,000

Space Rental

If you are training at home or own a studio, you can skip this category.

You will rent a yoga space to record and deliver your yoga teacher training. Let’s say you rent a space for $40 per hour. Keeping the worst-case scenario, let’s assume you rent the space for all 200 training hours.

Given this, $40 per hour x 200 training hours = $8000

Hosting Platform

Lastly, we have the hosting platform expense. You will get a subscription to a training hosting platform to create, deliver, and monetize your YTT. Most training hosting platforms offer monthly subscriptions with tiered pricing packages.

This expense varies depending on your requirements and platform features. Very few hosting platforms provide all core features for YTT at a reasonable cost.

Consider GroupApp as an example for estimation.

Let’s say you choose the Basic plan by GroupApp. It’s priced at $49/month with a 0% transaction fee. It offers unlimited courses and unlimited students with 20 GB storage. Plus, you get access to all core features.

With this plan, your expense for hosting the platform would be only $49 per month.

Click here for detailed GroupApp Pricing Info.

Additional Expenses

Here are some additional expenses that your YTT can incur. (We won’t be considering these expenses for now)

  • Registration fee for governing bodies
  • Equipment cost
  • Travel expense
  • Retreats
  • Insurance
  • Admin time

Final Budget

Now, let’s find out how much you can make.

We’ll create a quick income statement for you. Considering the worst-case scenario, we’ll assume you have rented a yoga space and hired a teacher.

You can create your income statement using Google Sheets or MS Excel.

Here’s an estimated budget for you. Please note that the actual budget and nature of expenses will differ. Use the same process to create a budget.

This process is only for informational purposes. You can consult a financial expert for advanced budgeting processes that better suit your needs.

Marketing For Yoga Teacher Training

After working hard on your yoga teacher training, get the word out there! For that, you require a YTT digital marketing strategy.

Marketing your yoga teacher training is a whole different ball game. Marketing your YTT in this hyperactive digital world with new trends every week can be overwhelming. There are thousands of tools to use and metrics to track. Not to forget the competitors!

You can easily get caught up in countless tasks, which can sabotage the process. To prevent that, you need a simplified digital marketing strategy. Avoiding complexity at the beginning is the way forward in marketing.

Marketing your YTT is an ever-evolving and ongoing process. That’s why you need to get the basics right. Once in the game, you can tweak your digital marketing strategy according to trends, customer response, and KPIs.

Here’s how to start.

Find your Marketing North Star

Your marketing North Star is your guiding light. It will help you to develop a well-suited digital marketing strategy for your yoga teacher training.

To find your marketing North Star, you need to focus on three things:

1 – Your Target Audience

Before anything, know your audience!

It refers to specific consumers who are most likely to purchase your YTT. You need to find out your target audience. Who are they, and what are their concerns? How does the training address their concerns?

Answers to these questions will put you on the right track. I recommended creating an ideal customer avatar. Write a one-paragraph description of your ideal customer. Take it into account as you execute each step of your marketing strategy.

You can also create a buyer persona, which is a detailed and fictional description of your target audience. HubSpot offers a free Make My Persona tool that you can use to get started.

2 – Your Core Values and Purpose

Recall your core values and purpose statement from the groundwork section. Make sure your marketing strategy complements your purpose statement and the core values are reflected in your marketing operations.

3 – Unique Selling Proposition

A USP is a differentiator that makes your training unique or different than your competitors. It’s vital for your marketing strategy. In fact, 70% of consumers agree that they will spend more on a product/service if they believe it offers a unique benefit.

Your USP is what you have that your competitors don’t. Think about the value that you bring to the table. Once identified, it helps to leverage your digital marketing strategy at best. You can use it to attract potential customers. It’s good to have a concise and clear USP that sticks with your potential clients.

Generally, a USP is made of elements like

  • Problem
  • Benefit
  • Solution
  • CTA (Call-To-Action)

You can create a USP by combining two or more elements.

Let’s consider the USP of Nerd Fitness as an example, which is made up of two elements.

We help nerds, misfits, and mutants lose weight [Solution], get strong & get healthy permanently! [Benefit]

Let’s consider another example. Here’s a USP of a financial advisor firm that is made up of 3 elements.

Most people can’t plan their financial future [Problem], so we created a financial plan [Solution] that puts all your info on one dashboard, giving you peace about your finances [Benefit]

You can also use the FREE AIOSEO USP Generator. Keep your USP simple, focus on the problem your training solves, and use emotional triggers.

Once you are clear on your target audience, USP, core values, and purpose, your marketing North Star is all set. Use it with due consideration at every step of your YTT marketing strategy.

Now that you have a marketing North Star, you can move forward. Next, we’ll discuss marketing through social media, email, and online communities.

Social Media Marketing For YTT

Social media is the most powerful channel for digital marketing. If you already have profiles about your yoga expertise and journey, you are halfway there.

If not, it’s never too late. Social media platforms like Facebook and Instagram are well-suited for marketing your YTT.

Here’s how to leverage social media for marketing as you get started.

Strategy Focus: Use two social platforms (Instagram and Facebook) to create a personal brand as a yogi that focuses on your expertise and shows how your trainees benefit from it. Consider social media as a way to connect with your potential trainees rather than selling.

Why a Personal Brand: Having a strong personal brand as a yoga expert is the way to go in this digital age. A study says that 60% of consumers are more likely to buy from you if you have a solid personal brand and presence on social media.

Make sure you show your face and directly engage with your target audience. It’s best to start building your social media presence a few months before launching your YTT.

How: Set up your business profiles on Instagram and Facebook. These profiles come with tools like engagement analytics. Both profiles must align well. Add concise yet compelling bios. Use the free version of LinkTree to group links to your YTT page, email, online community, and other profiles, and add it to your bio. Do not forget to add a good headshot as a profile picture.

Create valuable and cohesive content. Use free SM management tools like Hootsuite and Buffer to schedule and manage your content. Create a content calendar. Set some KPIs like reach, engagement, views per video, etc.

You can share posts and reels about your YTT. Free tools like Canva and Capcut enable you to create and edit content effortlessly. Use clips from your online yoga sessions and interactive sessions as sneak peeks or to explain mini topics.

Plus, you can share free yoga videos, benefits, social proofs, explainers, and testimonials. The content should address concerns, provide valuable knowledge, and share insights.

A good chunk of your content should be a window into your main paid YTT. Don’t forget to boost engagement with Instagram and Facebook stories through features like “Ask me a Question” and polls.

Share daily yoga demonstrations through stories. You can also hold live sessions to teach and demonstrate brief yoga sequences. Plus, you can use paid ads to boost your posts and social reach on these platforms.

You can follow the 80-20 rule to create content. According to this rule, 80% of your content should be informative and educational. The other 20% must focus on promotions.

Remember to focus on creating an authentic bond with your target audience and offer actual value. Directly engage with your followers. Address their concerns and talk about the value you give through your YTT. Don’t sound salesy!

Tips:

  • Don’t try to do everything at once.
  • Give yourself a timeframe, say 2-3 months.
  • Experiment and see how a certain type of content performs.

Email Marketing For YTT

Here’s another vital channel for marketing your yoga teacher training. It lets you foster a close connection with your target audience. Over 64% of small businesses and creators use email to reach their customers. You can use email marketing to send newsletters, create brand awareness, and promote your YTT.

Strategy Focus: Leverage free email marketing tools to build your email list. Craft personalized and compelling email copy. Use segmentation and automation to experiment and track email performance over a period. Tweak your email marketing strategy accordingly.

How: As a beginner, you need to focus on building an email list. For that, you need to use a lead magnet. A Lead magnet is an incentive that you offer in exchange for contact info. Email marketing integrated with lead magnets remains an effective way to boost growth. Cision reports a $44 ROI on every $1 spent on email marketing through lead magnets.

Some things you can offer are free yoga webinars, yoga ebooks, mini-courses, or a discount. You can also use your Community Library resources as a lead magnet.

Next, pick free email marketing software like Mailchimp. Use templates to create emails and automate their sending strategically. You can use generative AI to write basic email copy to get started. But, it’s best to write it yourself to instill authenticity.

An effective practice is to craft personalized emails with compelling language. Add an engaging subject line, call-to-action, and social media links.

Next, segment your subscriber using the tool. That lets you send specific emails to targeted groups. According to Hubspot, 78% of marketers agree that subscriber segmentation is one of the most effective email marketing strategies.

Segmented subscribers receive content that is relevant to them. For example, you send an email about the world’s leading meditation experts to the segment of trainees enrolled in your meditation training program. Finally, automate your email sequences to save time and cost.

The best way to succeed in email marketing is to track performance through analytics and improvise campaigns accordingly. You can access analytics within your email marketing tool. Some key metrics to track are open, bounce, click, and unsubscribe rates.

You can run A/B testing on your email marketing campaigns based on the data. This way, you can test different combinations of variables to see which gives the desired results. You can test factors like CTA, sending time, and subject line.

Tip: Determine how often you need to send emails and set intervals. Focus on quality and adhere to your core values. Avoid spamming inboxes, as it negatively affects your brand image and leads to less engagement.

Free Resources:

Community-Based Marketing

Community-based marketing gets you to your tribe. It lets you connect to a pool of like-minded people with shared values.

Yoga communities bring together practicing yogis, wellness experts, yoga enthusiasts, yoga brands, and potential customers. It enables them to interact non-intrusively and transparently to create meaning.

This gives yoga instructors and brands first-hand access to potential customers. That helps to identify concerns, needs, market gaps, and behavior.

Sounds good, right? Imagine being the closest to your next potential trainee and communicating the value you offer through your YTT. That’s why 77% of businesses find community-based marketing the most effective.

Strategy Focus: Play the long game and build your online community. Build relationships with your community members and turn them into advocates for our yoga teacher training.

How: Community-based marketing won’t yield results in a week or a month. You need to be consistent and patient. To start with community-based marketing, you have two options.

  1. Join online yoga communities on Facebook, Slack, Discord, or any other platform.
  2. Create your online community of your current trainees and alumni.

As a beginner, I recommend joining online yoga communities to learn. You can see how members interact and learn about community management.

Don’t forget to participate in yoga communities. Take the lead and start conversations. You can introduce yourself, share thoughts, join discussions, and comment on posts.

Plus, you can share clips from your YTT content and client testimonials. Always link up your social media content and your YTT. This helps to create brand awareness and foster word-of-mouth growth.

Once you get the gist of it, you can create your online yoga community. Pick an exclusive community-building platform like GroupApp, where you have complete control, and your members can connect freely.

Once you have a sustained presence in both types of communities, you can launch your YTT and share it with your members.

Here are some ways to market your YTT through online communities.

  • Offer freebies as lead magnets to your community members to grow your email list and establish authority.
  • Conduct surveys regularly to get feedback and identify gaps.
  • Hold valuable live sessions and guest webinars for your community members.
  • Engage your community members in healthy discussions about different yoga topics.

Check out 20 Community Engagement Strategies that work.

3 Marketing To-Dos For Yoga Teacher Training

Check off these five marketing to-dos for your yoga teacher training.

1 – Build A Google My Profile

The first and foremost thing is to get listed on Google with a business profile. Think of it as a digital card for yourself. Google My Business is a potent tool that can help boost your brand’s visibility and credibility. An average Google My Business profile gets 33 clicks per month.

Having a Google My Business Profile will boost your visibility locally as well. You can present your contact info, social links, and testimonials. Plus, you can respond to your reviews.

2 – Create A Lead Magnet

Lead magnets are must-haves! With a lead magnet, you can attain your prospects’ contact info in exchange for a valuable proposal. It can be a free webinar, checklist, guides, or free mini-course on yoga anatomy.

If you have a supportive platform like GroupApp by your side, you can leverage its features for lead magnets. You can use GroupApps’ native feature, Community Library, as a lead magnet.

Your Community Library is your resource hub with valuable content. You can leverage content like a PDF yoga guide, a yoga demonstration video, or a template for your lead magnets.

Within minutes, you can set up your lead magnet. All you need to do is adjust visibility to public and price to free. Get the link and add it to your socials, emails, and your website.

Check out: How to use Community Library as a lead magnet?

3 – Become a Yoga Alliance Member

It is non-negotiable. Becoming a certified Yoga Alliance member gives an edge in marketing. It will boost your credibility and visibility. You will be listed in Yoga Alliance’s online directory.

That will give you an additional digital presence. Plus, you will be visible to thousands of potential trainees who access Yoga Alliance to look for yoga teacher trainers. You can add a link to your Yoga Alliance profile to your socials.

Yoga Teacher Training Accreditation

A credible yoga accreditation is like a gold star on a report card. Having an accredited yoga teacher status establishes you as an authority and boosts the credibility of your YTT.

It’s like a stamp of approval from yoga accreditation authorities that you have met all the industry standards and are licensed to train and certify yoga teachers. You get a badge that you can embed on your landing pages.

Once you get accredited, you ultimately become a member. Memberships are usually paid with annual billing. Think of it as an investment that’s totally worth it.

Now, let’s round off the top yoga authorities and the accreditations offered you must aim for.

The Association of Yoga Professionals (AYP)

AYP is a non-profit organization that certifies yoga trainers globally. You can attain a Certified Yoga Teacher (CYT) accreditation from AYP. For that, you need to apply with proof of your experience and training. If you clear the test, you get the certification.

Annual AYP membership costs $40 with a one-time $35 administrative fee. You must complete a 20-hour continuing education program to maintain your CYT status.

Click here to learn more about CYT from The Association of Yoga Professionals (AYP)

Yoga Alliance (YA) International

The Yoga Alliance International is the most credible name for yoga certification globally. It offers different levels of accreditation for yoga instructors and yoga schools.

The Yoga Alliance offers the Registered Yoga School (RYS) certification for yoga teacher training. You can avail of 2 RYS certificates for the Yoga Alliance as stated below:

  1. RYS-200: Foundational-level credential
  2. RYS-300 & RYS-500: Professional-level credentials

You can also get specialty-level credentials like RCYS (Registered Children’s Yoga School) certification.

To get a YA RYS accreditation of any sort, one needs to pay a $400 application fee, which is non-refundable, and a $240 fee for annual renewal.

Accrediting your yoga teacher training will definitely give you an edge over non-certified YTT. It helps a lot when it comes to marketing your YTT. Plus, accreditation gives you an additional online presence as you are named with profiles on the websites.

The YA and AYP are the top certification yoga authorities but not the only ones. You can look for small or regional authorities as well.

Hiring YTT Faculty

Let’s get you some teammates. You cannot do everything yourself.

Hiring yoga instructors can diversify and improve your YTT. It’s also an important step that must be taken with due consideration. If you are already running a yoga studio, you can also utilize your in-house faculty.

Now, what kind of faculty members can you hire? It all depends on the nature and design of your yoga teacher training. Let’s look into it.

  • If you are the sole creator of your YTT, you can hire a yoga trainer. A yoga trainer will just teach your training material without any ownership. You can pay the trainer hourly and train them to teach your YTT.
  • If you are creating a YTT in partnerships, you can collaborate and get a training partner. Think of it as a business partner. Both of you create, own the content, and run the YTT together.
  • If your YTT includes special topics you cannot teach, you will require SMEs (subject matter experts) to teach. For example, you will hire an Ayurvedic practitioner or Indian medicine guru to teach a module about Ayurveda. Such experts teach their course material. You might collaborate and co-create a special module.

Must To-Dos For Hiring YTT Faculty

Here are some things you must take care of.

Create contracts for your training partner or faculty. The contracts must clearly state the responsibilities, salary info, incentives, working hours, behavior standards, and conditions. Consult a legal expert if required.

Hire certified faculty for your YTT. That will boost the credibility of your training and enhance its value. Ensure your trainers have at least the E-RYT (Experienced Registered Yoga Teacher) accreditation.

Train the faculty members you hire. Having expertise in yoga is different than teaching yoga to someone. Ensure they learn how to create an emotional space, direct trainees, and take the whole class together.

Tip: Create an ideal candidate avatar for your YTT for effective hiring. Check out member directories of yoga certification authorities like the Yoga Alliance to look for qualified potential teammates.

YTT Community Building

Yoga and community building go hand-in-hand.

Yoga is an individual experience, yet everyone follows the same principles to create their unique journey. Still, there’s this suffusing sense and need for connection to a tribe of like-minded people sharing a passion for yoga.

Yoga teachers must play their part and provide a platform for like-minded yoga enthusiasts to connect. Building an online community as a yoga trainer is the way to go. With the right community-building platform, you are all sorted.

An online yoga community has several long-term benefits, especially if you offer yoga teacher training. Think of it as your tribe, each member advocating for your YTT. That’s just the tip of the iceberg. An online community has several benefits and creates value for you and your trainees.

Let’s discuss the benefits of an online yoga community for Yoga teacher trainers.

  • Helps to keep your current and past trainees together.
  • Gives you a platform to execute community-based marketing strategies.
  • Lets you test future yoga training programs.
  • Allows you to conduct surveys and collect direct feedback.
  • Lets you foster stronger connections with your customers.
  • Helps to build authority and an established online presence.
  • Enables you to scale your yoga businesses through tactics like upselling.
  • Helps with word-of-mouth marketing.

These solid benefits won’t come overnight but are totally worth the wait. It requires consistent effort and interaction with community members.

An online yoga community can help you build a recurring income with memberships. You can charge your training alums through community membership subscriptions and upsell them 1:1 coaching and mentorships after yoga teacher training. That helps to scale your online yoga community and build long-term relationships.

YTT Online Community Growth & Engagement Ideas

Let’s round off some ways to boost engagement and growth with your YTT online community.

  • Set up a shared online space for your members to engage. GroupApp users set up #Channels for community discussions. Think of these channels as conversation starters for engaging members.
  • Sell your training and community memberships separately if your platform permits. GroupApp lets you monetize both separately. That lets you enhance your offering and allows customers to pay only for what they want.
  • Segment your community members into groups according to their training. It lets them learn and progress with fellows at the same time. They are able to connect and learn from peers.
  • Hold regular community catch-up sessions via Zoom if online. Encourage new members to introduce themselves in fun ways and play games. That significantly helps with engagement.
  • Turn your best alums into your YTT affiliates and announce them in your community space. That leads to growth and stronger connections. Plus, it cultivates a sense of transparency among members.
  • Respond to member posts, comments, and concerns. You can hire a community moderator to create a responsive mechanism and strategies to boost engagement.
  • Offer special offers and freebies with actual value regularly. That boosts member loyalty and retention. Designate a day/date in the month to gift freebies or special discounts.

Call it, let’s say, Value Day. This way, your members will look forward to it. You can also ask your members what kind of gift they would prefer.

  • Initiate yoga challenges in your online yoga community. For example, a 10-day challenge to write a short informative post every day and win a gift.
  • Offer 1:1 Zoom calls to community members for personalized support and feedback. That helps to strengthen the bond as well.
  • Gamify your community experience with points, badges, and leaderboards. That instills a sense of accountability and improves overall performance.

Building your Yoga Community with GroupApp

Community building is at the core of GroupApp.

GroupApp comes with a robust community builder. You can build a community around your training or the other way around. This flexibility gives you complete control over monetization. With GroupApp, you can create a thriving community experience for your yoga trainees and alums.

12 Best GroupApp Community Features

  1. Community Feed
  2. Group Chat
  3. Direct Messaging
  4. Custom Invite Page
  5. Featured & Pinned Posts
  6. Member Roles
  7. Email Broadcast
  8. Custom Onboarding
  9. Email White-Labeling
  10. Custom Notification Settings
  11. Custom Access Levels
  12. Community Directory

Check Out GroupApp 101 – Creating and Launching Your Learning Community

Good Luck!

Congratulations on taking the first step towards creating your own yoga teacher training program! You’re in for an exciting journey that demands consistency and effort.

Remember to bring your A-game to each step and stay focused on your goals. I have no doubt that you’ve got this! Best of luck on your path to success.

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