Dornubari Vizor October 23, 2022
7 Popular Types of Podcasts: Which Podcast Format is The Best
Podcasts are becoming an excellent strategy for building brand authority. They are interesting and easy for listeners to use because they don’t need to be glued to a screen to take in the content. Also, they are easier to get into.
Over the last decade, podcasts have seen a positive growth trajectory. Podcasting revenue in the United States alone is expected to reach $1.73 billion by the end of 2022, representing a 28.6 percent annual increase, according to studies.
However, choosing the best podcast format can be challenging when you’re getting started.
Let’s be honest; starting a podcast is more than buying a high-quality microphone or headphones.
It’s about finding an effective podcast structure that you’ll use to convey your topics.
Today, we’ll show you the best types of podcasts you can choose to kickstart your podcasting career. We’ll also show you the following:
Let’s geek out on this, shall we?
A podcast format is how you organize and structure your show’s content.
Choosing a podcast format ahead of time gives you a plan for your work and lets you keep putting out interesting content. It also becomes easy to communicate your value proposition, which later helps you attract new listeners and keep them engaged.
Besides, it’s easier for your listeners to recommend your show because they know what it entails.
Now that you’re aware of what a podcast format entails let’s analyze the popular types of podcasts you can choose for your new podcast. We’ll also explain why you need to choose the format and the pros and cons of each podcast format.
Co-hosted, also known as conversational podcast format, involves two hosts with great chemistry.
In this podcast format, the hosts use a more organic conversation that’s spiced up with humorous banter.
A co-hosted podcast makes for a terrific format that you can use to engage your audience and share unique perspectives on a particular topic.
Interview podcasts are probably the most common format. This podcast involves one or two hosts requiring the guest to share their expertise or story using a series of follow-up questions like, you know, an interview.
With this podcast format, you can always make new content without having to do much creative work. That’s because the interviewee here is deemed the expert.
And as the host, you’ll be steering the interview by asking relevant questions, and the guest will do most of the work by educating your reader or sharing the story, depending on the topics involved.
The only difference between an interview-based podcast and a panel podcast is that the panel podcast has more than one guest.
Unlike interview-based podcasts, the roundtable podcast is more of a discussion than a question-and-answer session. The host will pose a question to the group, and everyone will respond with their thoughts.
Usually, this podcast format is more casual than interview podcasts. The listener will feel like they are overhearing a conversation from a group of friends, making the episodes engaging and entertaining.
Let’s face it, finding a new topic to share with your audience in each of your episodes can sometimes be challenging. Non-fictional storytelling podcasts help fix that.
This type of podcast features real-life stories and events. In this podcast format, you can cover everything from crime stories to personal life stories or even travel experiences.
Even though this type of format requires a lot of research and knowledge of the subject, it has the potential to keep your audience’s attention and interest.
Educational podcasts concentrate on teaching or sharing expertise on a particular topic. This type of podcast addresses your audience’s pain points and shares content that offers solutions. For example, a podcast on growth hacking helps listeners scale their businesses and generate revenue.
In this podcast, you take existing content material and modify it to get value. This can be great for getting more value from your underperforming content. For example, say you have your own blog posts that are getting close to no traffic. You can convert them into an audio version and upload them to your podcast.
Just as the name suggests, the podcast involves a single host. It’s just you with your microphone running the show.
There’s usually not much fanfare in these podcasts; to be honest, keeping your audience engaged throughout can be a bit challenging.
However, solo podcasts strike gold if you are an expert sharing your knowledge. And the good thing is that solo podcasts are very flexible regarding topic coverage.
Choosing a podcast format can be challenging, especially when you are starting. But all in all, you need a format that follows a regular structure to create consistency for listeners who know what to expect from your show.
Here’s how to choose the best podcast format.
Let’s be real.
You don’t want to start a podcast and pump in your resources, time, and money only to get a zero or ridiculous return on investment.
Like any business, you want to get your brand known and generate higher-converting leads.
Choosing the right podcast format plays a vital role in the success of your podcast because it helps you choose the best format that aligns with your business goals.
For example, if you own a SaaS product, you would want to choose a podcast format that educates your readers on how your product can help them. In that case, a solo podcast or theatrical podcast format will not perform well. Instead, if you choose an educational or conversational podcast format, your brand is likely to do well.
The way you want to talk about your topics is a big part of how you choose a podcast format. Some tones seem to work best in some formats, while others don’t.
For example, a casual tone works best in co-hosted and panel podcast formats. It makes the conversation more fun and engaging. On the other hand, a very casual tone may not work perfectly for educational podcasts.
Instead, a friendly tone works best because it is lighthearted and kind and builds trust, which is important in educational content.
Analyzing the competition of a podcast format will help you figure out how you can make your show stand out.
You don’t want to choose the format everyone follows and get your podcast lost in the crowd. When everyone is using the same design, you have a chance to stand out by using distinct forms.
For example, if everyone in your niche is following the co-hosted podcast format, you can decide to go for the panel format to make your podcast diverse and engaging.
Preparation, editing, and outreach requirements will vary depending on the podcast format. In the panel podcasts, there’s a ton of work in editing and outreach. You will have multiple audio tracks, and you will need to invite guests to appear on your show.
If you are on a shoestring budget and can’t afford a team of editors, handling all the tasks yourself can be quite challenging. In that case, the panel podcast may not be the best format. Instead, you would want to use the co-hosted format, where you can split the tasks with your partner.
Starting a podcast can be a great way to build a relationship with your listeners, boost trust in your brand and generate high-qualifying leads.
Out of all the seven podcast formats we’ve discussed, choosing the right format depends on how you want to use your podcast, audience, budget, and expertise. Once you’ve chosen the best format, you’d want to build a community and house them in your own space.
You’ve guessed it right. We’re talking about a membership website where you can engage your audience at a personal level.
At GroupApp, we help you build a community of loyal fans. Our community builder includes all the tools you need to launch your first community, membership site, and, even more importantly, online course.
Get started with our community builder and build your community around your podcast for free.