Marketing For Coaches: 9 Must-Try Marketing Techniques

Marketing is crucial for any business to thrive, and an online coaching business is no different. As the digital landscape continues to evolve, it’s important to adapt your marketing efforts accordingly. In this guide, we will discuss the most effective marketing strategies that online coaches like yourself can implement in 2023 to stand out from the crowd.

I will provide you with 9 actionable and innovative marketing ideas that you can apply to your coaching business in 2023.

Let’s dive into these ideas that will help you run a successful coaching business with confidence.

1 – Build A Paid Community

In today’s world, communities are becoming increasingly important, and building a paid community is one of the most effective ways to market your coaching services. Community-based marketing can help you connect with like-minded people who share similar interests and goals.

Moreover, with the ability to set different membership and pricing plans, you can provide your clients with access to multiple levels of content and support. This can help you establish your authority in your niche and create brand loyalty.

To make the most of these opportunities, it’s important to pick a reliable all-in-one learning community platform that is well-suited and better aligned with the structure and function of a coaching business. This is where GroupApp comes in.

GroupApp is an all-in-one learning community platform that enables you to host your courses and community in one place. This is a great relief for coaches as it eliminates the need to struggle with multiple platforms. With GroupApp, you have everything you need in one place.

It’s important to note that you should avoid using Facebook Groups and free platforms to host your community. These platforms have several drawbacks, including a lack of monetization options, less engagement, and more need for moderation and management.

So, take advantage of the power of communities by building a paid community and using GroupApp to create a cohesive, all-in-one platform that is tailored to the needs of coaching businesses. You’ll be amazed at how much difference it can make!

2 – Create Short & Vertical Videos – YouTube Shorts & Tik Tok Videos

Short-form vertical video content has taken the world by storm, with YouTube Shorts, TikTok videos, and Instagram Short Reels dominating the internet. In fact, a staggering 73% of consumers prefer to learn about a service or product through short-form video content, according to a study by Wyzowl. Moreover, YouTube Shorts boasts over 3 billion views daily, as reported by The Small Business Blog.

As an online coach, you have the opportunity to harness the power of short-form video content and capture the attention of potential clients. These videos are bite-sized and highly engaging, making them the perfect tool to showcase your expertise.

So, how can you make the most out of this trend? The answer is simple – by creating short-form videos that highlight your coaching business. Whether you’re a business coach, a fitness coach, or a mindset coach, short-form videos can help you connect with your target audience and build brand awareness.

You can leverage social media platforms like Facebook, Instagram, and TikTok, as well as video platforms like YouTube. All you need is a tripod and your phone’s camera to share valuable tips and insights about your coaching business with confidence and ease.

For example, if you’re a fitness coach, you can create short-form videos that demonstrate different exercises or provide tips on healthy eating habits. Likewise, if you’re a business coach, you can create short-form videos that share insights on how to achieve success in the business world.

The possibilities are endless, and the benefits are numerous. By creating short-form videos, you can engage with your target audience and establish yourself as an authority in your niche.

So, what are you waiting for? Grab your phone, hit record, and start creating short-form videos that showcase your coaching business to the world.

3 – Offer Coaching Freebies

One of the most effective ways to generate buzz and establish your authority in your coaching niche is by offering a free digital product. This is a great way to showcase your expertise and catch the attention of potential clients. By offering a freebie, you can entice people to visit your website and learn more about your coaching services.

However, it is crucial to offer a freebie that caters to your target audience’s appetite for coaching content. You need to create a freebie that is valuable and relevant to your audience’s needs. For instance, if you’re a fitness coach, you could offer a free mini-course on nutrition or a free e-book on healthy eating habits.

By offering a freebie, you can drive more traffic to your website, increase your brand exposure and establish yourself as an authority in your niche. You can also leverage this opportunity to capture leads and build your email list.

In addition to mini-courses and e-books, you can also offer webinar training and masterclasses as freebies. These are great options if you want to provide more in-depth coaching content and showcase your expertise.

Another effective strategy is to offer a limited, free membership to your paid community. This allows potential coaching clients to experience your coaching business and get a taste of what you have to offer. It’s a great way to build trust and establish a relationship with your potential clients.

In conclusion, offering a free digital product or a small coaching service is an effective way to generate buzz and establish your authority in your coaching niche. By creating a valuable and relevant freebie, you can capture the attention of potential clients and drive more traffic to your website. So, start confidently offering freebies and watch your coaching business thrive!

4 – Start Guest posting

Guest posting or guest blogging is a content marketing strategy that allows online coaches to showcase their expertise on credible platforms related to their niche. By contributing articles to these platforms, online coaches can reach new audiences and establish themselves as authorities in their respective fields.

For example, as a mindset coach, you could submit guest posting requests to Mind Valley, a credible platform in the personal development field. By doing so, you can leverage the platform’s existing audience and attract potential clients who are interested in your coaching services.

Moreover, guest posting can yield significant benefits for search engine optimization. According to a recent study by Adsy, guest posting can result in an 80% increase in referral and organic traffic. This means that by contributing articles to credible platforms, you can improve your website’s ranking on search engines and attract more visitors to your coaching business.

In addition to SEO benefits, guest posting can also lead to a 75% increase in direct sales. By showcasing your expertise on credible platforms, you can attract potential clients who are interested in your coaching services and convert them into paying clients.

Furthermore, collaborating with other experts in your field to publish guest posts can allow both parties to reach a wider audience. This can result in increased exposure and credibility for your coaching business, as well as potential collaborations and partnerships with other experts in your niche.

In conclusion, guest posting is an excellent tool for outreach and reputation management for online coaches. By contributing articles to credible platforms related to your niche, you can showcase your expertise, attract potential clients, and improve your website’s ranking on search engines. So, consider guest posting as a part of your content marketing strategy and see how it can benefit your coaching business.

5 – Launch Quizzes For Marketing & Lead Generation

Quiz marketing is a powerful tool that can help you engage your audience, drive conversions, and capture leads. Additionally, quizzes can effectively reduce bounce rates and increase social shareability.

Consider the real-life example of Neil Patel. In 2015, a single quiz he launched, titled “Which Diet Is Right For Your Personality?” helped him generate $100,000 per month and jumpstart his health blog.

Neil promoted the quiz extensively, resulting in a 500% increase in website lead capture.

As an online coach, you too can utilize quiz marketing in your area of expertise to capture leads and drive conversions.

In fact, quizzes are a versatile marketing technique that can be tailored to any area of your field of expertise. By creating a quiz, you can attract potential clients and provide them with valuable information about your coaching services.

To launch a successful quiz marketing campaign, start by defining your target audience and creating a quiz that aligns with their interests and needs. Next, promote the quiz across various channels, including social media, email marketing, and paid advertising.

It’s important to note that creating an effective quiz requires careful planning and execution. You’ll need to invest time and resources in creating compelling questions and answers, designing an engaging quiz interface, and analyzing the results to optimize your campaign.

But don’t worry, with the right strategy and tools, launching a quiz marketing campaign can be an effective way to grow your coaching business and attract new clients.

So, take advantage of the power of quizzes and start capturing leads and driving conversions today!

6 – Run Online Challenges

Here’s an effective way to market your coaching business: run a challenge to your audience or promote a challenge using a paid channel. Challenges are a great way to attract new leads, engage with your audience, and convert leads into customers.

The challenges you run can be paid or free. We recommend starting with a free challenge but have a plan in place for converting participants into paying customers.

As an online coach, you can create online challenges around your niche or expertise that target your ideal customer and provide a valuable experience to potential customers. Your challenge should be timely, realistic, and based on facts and data.

You can also include freebies like guides and giveaways to attract potential clients.

For example, if you’re a weight loss coach, you can introduce a 20-day challenge to lose belly fat in your community. Participants can post progress videos or photos on a daily basis and encourage each other.

Pro Tip: You can use quizzes to help promote your challenge.

7 – Create A Podcast Or Join A Podcast

As of 2023, there are 464 million podcast listeners globally. Podcasts are an effective marketing tool, providing a great way to share your expertise with your target audience and build trust and credibility as a coach.

Phil Goddard is a life coach and author who runs a popular podcast called “The Coaching Life”.

If you’re an online coach looking to maximize your impact through podcasting, there are two routes you can take: create your own podcast or join an established podcast as an expert on the panel.

To find relevant podcasts to join, launch your favorite podcasting app and search using keywords that are relevant to your niche and expertise. Once you’ve identified potential podcasts, reach out to the creators and network with them.

Creating your own podcast is an even more effective strategy. You can collaborate with experts and invite them to join you as guests. You can also feature successful clients to share their experiences. With this approach, you’ll be able to establish yourself as a thought leader in your field and build a loyal following.

8 – Start Blogging On LinkedIn

LinkedIn blogging is a great way to attract new clients for your coaching business. By establishing yourself as an authority in your field over time, you can build credibility and trust with potential clients.

In addition, LinkedIn blogging can benefit other areas of your marketing. It can help improve your SEO and increase website traffic through link building and new indexable content.

Moreover, it can expand your network and, in turn, connect you with potential clients for your coaching business.

Create a content calendar for blogging on LinkedIn, and regularly post your content. Add links to your coaching business site or LinkedIn profile. Additionally, try to build engagement by adding hooks and questions to your posts.

Most importantly, respond to comments promptly.

9 – Run free in-person live workshops

Incorporating a free in-person workshop into your marketing strategy can be an effective way to take your coaching business offline.

While many marketing strategies have moved online, traditional methods like in-person workshops can still be highly effective in attracting clients. Offering free workshops can also improve client acquisition by providing a more personal touch to the marketing experience and creating a memorable experience for attendees.

When planning a workshop, it’s important to consider the location, timing, and topic. Choose a location that is easily accessible and convenient for your target audience. Select a date and time that is convenient for your attendees and make sure to promote your workshop well in advance to generate interest and attendance.

In terms of the topic, make sure to choose something that aligns with your coaching services and provides value to your target audience. For example, if you’re a business coach, you could offer a workshop on “How to grow your business in 2023” or “Effective marketing strategies for small businesses”.

During the workshop, make sure to engage with attendees and provide actionable insights and takeaways. You can also provide handouts or materials for attendees to take home and refer to later. Finally, make sure to follow up with attendees after the workshop to thank them for attending and offer any additional resources or services.

By incorporating free in-person workshops into your marketing strategy, you can create a personal and memorable experience for potential clients and attract new business to your coaching services.

There you go! These nine marketing strategies are well-suited for any coaching business. It’s time for you to experiment and see which one works best for you. By working on each technique, you can learn a lot. Good luck!