Dornubari Vizor January 2, 2024

Ultimate Guide – How to create Mailchimp event registration forms

There’s no doubt that Mailchimp is a champ in email and marketing automation. It’s a brilliant set of marketing and e-commerce tools at your service. Email marketing, automation, content optimizer, you name it!

But what about event registration? Is there any specific Mailchimp feature for events like the GroupApp Event Feature?  Or any other feature that helps with events.

That’s what we are here to find out.

In this blog, we’ll cover:

  • Mailchimp for Event Registration
  • Creating Mailchimp Hosted Signup Form for Events
  • GroupApp Event Feature

This read is the one-stop shop for understanding Mailchimp-hosted signup forms for event registration. So, no need to look anywhere else.

Let’s get started by understanding what Mailchimp is.


What’s Mailchimp?

Mailchimp is an email and marketing automation platform.

It’s an all-in-one marketing automation platform with email marketing as its focus. Mailchimp has been in the game for over 2 decades now. Today, it stands as a credible tool in the industry.

You can find powerful tools in the areas of email marketing, automation, content creation, audience management, reporting, and analytics tools. Remember that Mailchimp now offers an AI-powered set of tools, too.

Top Mailchimp features

  • Email Builder
  • Campaign Manager
  • Predictive Demographics
  • Signup Form Builder
  • Retargeting Ads
  • Integrations

That’s pretty much it about Mailchimp!

Let’s now focus on the big question!

Can you use Mailchimp for Event Registration?

The big question is, “Can you use Mailchimp for event registration?”

Answer: YES! You can use Mailchimp for event registration and event hosting.

Well, that’s great, right?

Now, let’s get answers to two more pivotal questions.

1- Is there any specific event feature in Mailchimp?

NO. There is no specific event feature in Mailchimp. Despite being a marketing platform with audience management at focus, it lacks an event feature.

2 – Is there any Mailchimp Feature that can help with Event Registration?

YES. Mailchimp Hosted Signup Form Builder can help you out with event registration.

Now, let’s talk about the signup form in Mailchimp in detail.

Mailchimp Signup Forms Builder Explained


Mailchimp Signup Form Builder is core to effective audience management. Using this tool, you can create embeddable and custom forms. It enables you to design, build, translate, and share your signup form.

Mailchimp’s form builder can help you increase your email outreach and get new contacts across channels. This tool enables you to collect subscriber data and channel it into leveling up your marketing game with personalized targeting.

Signup Forms have enabled Mailchimp users to add a whopping 51 Million subscribers to their audience.

The best thing about this tool is that it’s dynamic. You can use it to create forms to collect feedback, event registration, data collection, and whatnot.

You can create Mailchimp forms that are compliant with GDPR (General Data Protection Regulation). Moreover, Mailchimp ensures protection against spam bots with mandatory Google Recaptcha with hosted signup forms.

Types of Mailchimp Signup Forms Simplified

Mailchimp offers 4 types of signup forms simplified for you below.

Forms for Sharing

  1. Hosted Forms: Easily customizable and linkable forms hosted on Mailchimp website servers.
  2. Advanced Hosted Forms: Comes with editable HTML for hosted forms for paid users.
  3. Landing Page Form: The signup form is placed on a shareable landing page.

Forms for your Website

  1. Embedded Form: HTML form code by Mailchimp for your website.
  2. Pop-up Forms: JavaScript pop-up form you can design in Mailchimp for your site.
  3. Sign-up Form Block: Block placed on your website with sign-up form.

Form Plugins & Integrations

These are add-ons for collecting sign-ups for e-commerce, blog, marketing, and social media platforms—for example, Facebook signup form, WordPress signup form, etc.

Custom API Forms

Technical forms that require coding from the ground up and are entirely customizable.

Which Mailchimp Signup Form is Best for Event Registration?

Now, Mailchimp provides us with several types of signup forms. But which one is suitable for creating an event registration form?

Well, it’s your call, and the choice will also depend on factors such as the nature of the event, event scope, target audience, and platform.

We recommend going for a Mailchimp Hosted Signup Form. Because it’s easy to create, design, and operate. Every Mailchimp audience has a FREE option to create a hosted signup form. Plus, it’s hosted on Mailchimp’s servers.

This makes the Hosted signup form a hassle-free option for event registration.

Next, let’s see how you can easily create a hosted signup form in Mailchimp for event registration.

How to Create a Mailchimp Hosted Signup Form?

It’s time to get into some action! Below is a step-by-step simplified process for you to create a hosted signup form in Mailchimp.

FYI: Mailchimp automatically creates a simple signup form for a Mailchimp audience. This form is visible once you share it. It’s a simple gray-and-white form that you can use as a starting point to make customization.

STEP -1 Access the Form Builder

  1. Click on Audience and further click on Signup Forms. In case you have more than one audience, pick the desired one.
  1. When you click on Signup Forms, it will ultimately take you to the Mailchimp Signup Forms page. Further, click on Form Builder and you will reach the Form Builder Tool as shown above.

STEP 2 – Creating Hosted Signup Forms in Mailchimp

This is where the magic happens. In this tool, you will see three tabs or stages of signup form creation (as shown below).


Next, we will see how each tab leads us to our hosted signup form for event registration.

Build It Tab

Let’s start building our hosted signup form event registration using the BUILD IT Tab.

What can you do with the BUILD IT Tab?

This tab enables you to set the basis of your signup forms. You can add or remove fields, add a message, and customize your form text.

That’s what it looks like.


You can use different types of fields depending on your requirements and the nature of the data—for example, dropdowns, ZIP codes, birthdays, etc. Plus, you get to adjust field settings such as labels, default text, help text, tags, and visibility.

STEPS – Building a Signup Form

  1. Click on “Add a Message Field”. It will open a text box with formatting options. You can also add your event banner through images. Enter a greeting message or event copy here and click on “Save & Close.”
  1. Add a new field. Choose your field type from the “Add a Field” menu on your right.
  1. Click on the “Field Settings Menu”. Here, you can adjust field settings like labels, tags, default merge tag value, visibility, and help text. For any mandatory field, just tick the “Feild Required” checkbox.

Please note that field settings will vary depending on the type of field chosen.

  1. Click on “Save Field”.

There you go! Now, your form is ready for customization.

Design It Tab

The Design It Tab lets you jazz up your sign-up form.

What can you do with the DESIGN IT Tab?

The Design It Tab takes care of the creative. You can make your form more exciting by aligning its appearance with your event and brand style. You can create a color scheme, add images, add buttons, place referral badges, and change the background.

This inspires new context to sign up for your event.

This is what the Design It tab looks like.


STEPS – Designing a Signup Form

  1. Click on the “Design It” tab.
  2. After the Design It tab opens, you will see it is divided into four sections. These are Page, Body, Forms, and Referral Badges.

FYI: The Page option is a primary option; you can use the other options to customize your signup forms further.

  1. Click on the “Background” option under the “Page” option. This opens the color pick. Select the desired hue and saturation level for your form’s background. Mailchimp will automatically save your changes.
  1. Click on the Header option to adjust the positioning of your header text on your sign-up form. You can adjust the font size, line height, and margins.
  1. Next, add an Outer Wrapper to your event form with the respective options. An outer wrapper is a band of contrasting colors. Once you click the Outer Wrapper option, a color picker appears. You can pick a hue and adjust saturation.
  1. Lastly, adding a Header image would be a good idea. Just hover over the header of your form and click on the Use Image option that appears.
  1. Upload an image from Mailchimp Content Studio or your device. You can also set image proportions.
  1. Click on “Save & Insert Image” when done.

There you have it!  Now, you have a designed event signup form.

Translate It Tab

We have now reached the 3rd and last tab, the Translate It Tab.

What can you do with the TRANSLATE IT Tab?

This tab enables you to set your default form language and, most importantly, the Auto-Translate feature. You can also customize the default text and text direction.

This is what the Translate It Tab looks like.


STEPS – Translating your Signup Form

  1. Mark the Auto-Translate Checkbox if you want. This will automatically switch the form language and match the language selected by the user’s browser.
  1. Next, you can select your Default Form language and Text Direction from the respective options shown above.
  2. Finally, add custom-translated text to each form if you want. Just click on the desired field and add the in the text box.
  3. Finally, click on “Save & Continue”.

CONGRATS! Your Mailchimp Event Registration Form is ready for sharing.

Additional Signup Form Settings

Quickly, we’ll talk about two good-to-know settings for your signup forms.

  1. Single Opt-in & Double Opt-in
  2. ReCaptcha

Mailchimp offers both single-opt and double-opt methods. Single Opt-in is a default setting that lets people easily join your audience. That means Mailchimp will immediately add it to your audience as a subscribed contact each time someone signups up.

On the other hand, Double Opt-in will require email verification. It’s recommended in case of a high volume of unsubscribes, complaints, and bounces.

You can also apply Google ReCaptcha on your event signup form. This protects your audience from spambots. If you go with the Double Opt-in option, reCaptcha will be automatically applied.

Now, how you can specify an opt-in method and apply a Google ReCaptcha? Let’s show you.

  1. Head to your Audience page and click on Settings.
  2. Click on Audience Name and Defaults from the dropdown.
  1. The settings page will open and the two options for the opt-in method and ReCaptcha will appear as shown below.
  1. Simply mark the checkbox if you want to apply these two settings.
  2. You are done!

STEP 3 – Sharing your Event Hosted Signup Form

All set! In this section, we’ll talk about sharing your hosted signup form for event registration to get potential attendees or new subscribers.

Your signup form sharing begins with the Form URL. Mailchimp generates a URL for your audience, and it cannot be customized.

A good approach is to share your event signup form URL across channels such as social media, email, and your website. That way, it can be accessed through devices as well. All Mailchimp signup forms are mobile responsive.

Let’s get to work.

STEPS – Sharing your Event Signup Form

Here’s a step-by-step breakdown to find your sharing options.

  1. Login to your Mailchimp account and get to your main dashboard.
  2. Click on the Audience option from the menu on your left. From the dropdown, select Signup Forms.
  1. In case you have more than 1 audience, click on the Current Audience dropdown and pick the one you wish to work with.
  2. Click on Form Builder.
  3. In Form Builder, you will find a Signup Form URL field. This field contains an Active Signup Form URL. The URL is a direct link to your event-hosted signup form.
  4. Right next to it, you will find 3 icons for inbuilt sharing options. These are Twitter, Facebook, and QR.
  1. You can share your signup form link on Facebook and Twitter by clicking on the icons. Once you click on any of the icons, it will prompt you to log into your Facebook or Twitter account.
  2. If you want to share it on Twitter, the Twitter pop-up modal will appear with a shortened link. Add any additional text if desired. When done, click on the tweet button.
  3. If you want to share it on Facebook, the Facebook pop-up modal will appear. Select where you want to post it on Facebook from the dropdown.  You can add a caption if desired. When done, click on the Post button.
  4.  You can also share your form using the QR option. Mailchimp creates a QR code for your form. This enables you to put your QR codes on printed materials.
  5.  Just click on the QR option, it’s right next to the Facebook and Twitter icons.
  6.  A pop-up modal will appear. Select the desired size of the image.
  1.   Mailchimp will automatically download your QR Code.

Done and Dusted! Your signup form is good to go.

What’s Next?

Now, your event form is ready to get you attendees. All you need to do is share and leave the rest to Mailchimp. If any submits the form, Mailchimp will automatically add it to your Mailchimp Audience as a new contact.

Any new subscriber will be associated with its original signup source. If any existing member submits the form, the signup source and contact profile will remain the same.

All Covered – Mailchimp Hosted Signup Form for Event Registration

That’s all! We have covered everything important about Mailchimp’s hosted signup forms. Once you understand the process, creating signup forms is as easy as a,b, c.

Although there’s no specific feature for events in Mailchimp, one can harness the power of signup forms.

Let’s quickly talk about GroupApp’s Event Feature.

Events with GroupApp

GroupApp is an all-in-one online learning community platform.

GroupApp understands how crucial events are for online communities. That’s why community leaders at GroupApp get a dedicated Event Feature.

GroupApp Event Feature is simple and easy to use. The goal is to simplify events for our users. Despite the simplicity, the GroupApp Event Feature gives you all the necessary settings for a complete event creation experience.

Why not see it for yourself?

Below, we have explained GroupApp Event Editor. You can also check out this quick explainer video about GroupApp Events.

How to Create an Event with GroupApp?

GroupApp Events

  1. Head to your GroupApp Admin Panel and click on Events from the menu on your left. This will take you to the events page.
  2. Click on the blue New Event Button.
  1. First, it will prompt you to enter a name for your event.
  1. Click on Next. This will direct you to the GroupApp Event Editor. Using this editor, you can set up your event in minutes.
  2. Now, you can create an event using this editor.

Let’s quickly talk about what you can do with GroupApp Event Editor.

GroupApp Event Editor

GroupApp Event Editor comes with an array of options that offer a complete event creation experience. This is what it looks like.


GroupApp Event Editor enables you to

  1. Set event date and time.
  2. Specify if an event is online or in person
  3. RSVP your members
  4. Add event header image and description
  5. Add event URL
  6. Create a Custom URL for your event
  7. Set visibility, i.e. community, public, or hidden
  8. Set Access levels
  9. Enable moderation
  10.  Disable comments and reactions
  11.  Enable discussion
  12.  Hide location from non-attendees
  13.  Add pricing for your event.
  14.  Send RSVP confirmation and reminders

GroupApp Event Editor also enables you to set a pricing for your event. Head to the Pricing Tab and click on Add Pricing. This will open a pricing editor as shown below.


This makes event monetization easier. You can sell to your community and segment buyers as well.

That’s all it takes to offer an effortless and complete event experience. It’s easy for you to create and easier for your members to attend an event.

After you have configured all settings, just click on Publish.

Your event will be created and appear in the events tab of your community. You can also share the event URL outside your community across channels.

Your community members can RSVP to the event themselves and also add it to their calendars.

You can also add Event resources to your Community Library and engage better with your attendees. This will enhance the overall event experience. You can even create a new community around your event.

Isn’t that great?

Give it a try and see for yourself how GroupApp simplifies and elevates the event experience with the power of online communities.


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