Dornubari Vizor April 3, 2023

Kajabi Pricing Review and Plan Comparison – Is It Worth It in 2023?

Here’s a definitive Kajabi Pricing Guide for you. It’s fully updated as of the 2023 Kajabi pricing plans. In this guide, I’ll discuss the 3 Kajabi pricing plans in detail. Check out my verdict on whether Kajabi plans are worth your bucks or not.


Kajabi is a great all-in-one platform for community hosting, courses, and memberships. But, is it a viable option when it comes to pricing? Pricing is a significant factor when it comes to choosing a platform.

You need to find a platform that provides value for money and does not break the bank. By the way, Kajabi is one of the most expensive platforms in the industry.

Many entrepreneurs get confused when they see its features and price tag. Then they do some mental math, and at the end, they ask, “Is that even worth it?”

I get it, and let me cut the hassle for you.

In this guide, we will discuss the 3 Kajabi pricing plans in detail. For each plan, I’ll highlight the features, pros, and cons. Plus, we’ll be talking about Kajabi Access and a better alternative (just in case…).

This guide will enable you to make an informed decision. Let’s get into it.

Kajabi Overview

Kajabi refers to itself as an “all-in-one knowledge commerce platform”.

The Kajabi Platform has been in the industry since 2010. That means it wouldn’t be wrong to refer to it as an OG. It has generated over $4 billion in sales.

This platform caters to the needs of several types of entrepreneurs. It’s no longer just a community and course hosting platform. One can create an online business using Kajabi.

Next, let’s find out how much Kajabi cost.

Kajabi Pricing Plans Overview

There are 3 Kajabi pricing plans:

  • Kajabi Basic Plan @ $149/m
  • Kajabi Growth Plan @ $199/m
  • Kajabi Pro Plan @ $399/m

The three pricing tiers are also available on an annual payment basis with 20% off on a lump sum payment. Please note that you will have discounted prices per month when billed annually.

Kajabi pricing plans with an annual payment cycle are as below:

Plan Name Per Month with 20% off Total Annual Bill
Kajabi Basic $119 $1428
Kajabi Growth $159 $1908
Kajabi Pro $319 3828

A quick tip: With an annual billing plan, you can save money with a 20% discount. For instance, you can save $360 on the Kajabi Basic plan with an annual billing cycle.

Next, you might have noticed one thing here. There is no free plan at Kajabi. I’ll be talking about it further in this guide. After looking at the pricing plans, we can say that it’s a pretty premium software package.

Up next, you can add more features to any of your existing plans with Kajabi Access for $99 per month. Coming up, I’ll be talking more about Kajabi Access in this guide.

Finally, you can get a 14-day Kajabi free trial for each Kajabi plan. However, it requires a credit card.

For a detailed Review of the Kajabi Platform, click here.

Now, let’s get into detail.

1 – Kajabi Basic Plan @149/Month

This is the first plan by Kajabi. Staying true to its name, it has very basic and limited features.

What You Get

You get to sell or offer 3 products in this Kajabi plan along with 0% transaction fees. These can be online courses, community memberships, newsletters, or podcasts. Next, 3 ready-to-use sales funnels are included in this plan.

Along with that, you get to create unlimited landing pages with 100s of templates. You can also link these landing pages with your offering/digital products.

On top of that, you can create an email campaign with unlimited marketing emails. In addition, you can store 10,000 contacts and have 1,000 active members. Active members are community members who have direct access to your digital products.

Finally, you can build 1 fully-integrated Kajabi website for your digital presence and products. For this, you can have 1 admin user slot for management and operation.

Well-Suited For

This Kajabi pricing plan is well-suited for beginners or solo entrepreneurs. Plus, small businesses can utilize it.

What’s Missing

It lacks the following:

  • Website Code Editor
  • Affiliate Program
  • Control to remove Kajabi branding
  • 24/7 customer support

What’s Good

First, it allows you to get familiar with the platform in case you want to switch to a higher plan. Secondly, it provides a pretty-good package of features for small-scale course creators or anyone running a small online business.

Lastly, you can learn from free resources such as Kajabi University and training webinars.

What’s Not Good

First, it is very limited, and there is no opportunity to scale up. Secondly, it is missing many basic features that other platforms provide. For instance, chat support is only available during business hours.

Lastly, it lacks advanced automation. That means, it can increase the work for you.

My Verdict – Kajabi’s Basic Plan

This basic plan is only there for you, the user, to experience the platform. It does not enable you to build a scalable online business, especially for beginners and small-scale entrepreneurs.

If you just want to experience how Kajabi works, you can sign up for the basic plan.

2 -Kajabi Growth Plan @199/Month

Here comes the Kajabi Growth Plan. This is the most popular plan by Kajabi. It includes all the features of the Basic Plan plus additional benefits.

What You Get

The Growth Plan by Kajabi is an upgrade from the Basic Plan. It provides more volume of features as compared to the basic plan. You get 15 products, 10 funnels, and 25000 contacts. Plus, you can have 10,000 active members.

The 0% transaction fees remain the same. In addition, unlimited landing pages and marketing emails are the same.

Just like the basic plan, you get only 1 website. However, it comes with the option to have 10 admin users.

Additional benefits include an affiliate program, 24/7 chat support, advanced automation, and the ability to remove Kajabi branding.

Well-Suited For

This plan is well-suited for entrepreneurs already running a successful online business. It’s a step up for them to scale up. Moreover, it is great for course creators who have sold 2-5 courses and aim to upgrade.

Businesses that plan to integrate digital products, marketing tools, and affiliate programs into their business model can also opt for the Growth Plan.

What’s Missing

There is no code editor in the Growth Plan. Moreover, you cannot scale up your products.

What’s Good

Overall, the Kajabi Growth Plan is a good option with several benefits. First, you see an increase in products. That means it provides you with room for growth. Next, you have access to excellent customer support around the clock. It’s a great plus point. After that, automation is always beneficial.

You have access to three Kajabi features that are missing in the basic plan. These are the Kajabi affiliate program, the ability to remove Kajabi branding, and 24/7 chat support.

I think the affiliate program feature is the biggest benefit. This enables your customers to promote your products in exchange for a commission.

What’s Not Good

The most popular Kajabi pricing plan lacks the most fundamental feature, the website code editor. That’s a big trade-off.

My Verdict – Kajabi Growth Plan

The Kajabi Growth Plan is a viable option for entrepreneurs and course creators looking to scale up their businesses. It provides more value.

However, the lack of a code editor is something one cannot understand. Not having this feature means you cannot edit the course code of your Kajabi site. That ultimately inhibits you from creating unique pages and experiences for your customers.

That means it does not provide its users to the benefit of customization. Overall, the products are still limited in the Growth Plan.

3 – Kajabi Pro Plan @ $399/Month

Kajabi Pro Plan

Finally, we have the Kajabi Pro Plan priced at a whopping $399 per month. It’s the highest-priced option among Kajabi’s pricing plans.

What You Get

The Kajabi Pro Plan comes with all the features of the Growth Plan but with more volume in products and benefits.

This plan offers 100 products, 100 funnels, 100,000 contacts, and 20,000 active users for your products.

Unlimited landing pages, unlimited marketing emails, and the 0% transaction fee remain the same. This plan gives you the liberty to make 3 websites with 25 admin users.

Additional benefits include an affiliate program, 24/7 chat support, advanced automation, and the ability to remove Kajabi branding.

The only additional feature that the Kajabi Pro Plan brings to you is a custom code editor, which is missing in the Kajabi Growth Plan.

Well-Suited For

Kajabi Pro Plan is an ideal solution for established or 6-figure entrepreneurs who aim to scale up. Companies offering 5-6 digital products can also opt for this plan.

What’s Good

Thank God, it comes with a code editor. That’s a big plus. With this, you can customize your site, products, and experiences. This feature is missing in both the basic and Growth Plans.

What’s Not Good

It comes with a hefty price tag. The plan is only suitable for large entities and creators, not for mid-sized start-ups and course creators.

My Verdict – Kajabi Pro Plan

The Kajabi Pro Plan is a big no for me. This plan takes a big leap in the aspect of pricing from the Growth Plan, which isn’t rational.

Moreover, the additional benefit of this plan, the code editor, can be a disadvantage in disguise. Because it will require coding experience to customize. That means you will need to hire another professional for this, which is an additional cost.

Kajabi Access @ $99/Month

Kajabi Access is an add-on to power up your existing Kajabi plan for $99 per month. Basically, it doubles up the offerings of your existing Kajabi Plan.

Additional Kajabi Access Features

Kajabi Access can double up your plan and offer the following additional features:

  • Code Editor: This enables you to customize your site.
  • One-on-One Sessions: You can book 1-on-1 success sessions with the Kajabi Success Manager.
  • Early Access: Get access to the Latest products beforehand.
  • Hero Hub Support: Get in touch with Kajabi Experts through weekly sessions.

Kajabi Access Free 14-Day Trial Period

There is a 14-day free trial period for Kajabi Access, but ONLY for new users with a paid plan.

However, you will not be able to experience the one-on-one sessions with the success manager and connect with Kajabi experts through Hero Hub Support. You can use these two features after your free trial is over. A CREDIT CARD is required to experience Kajabi Access free trial.

Is There A Kajabi Free Plan?

Unfortunately, there is not any Kajabi Free Plan. Many other platforms at par and even better than Kajabi are offering free plans for users.

Kajabi Free Trial Period

There is a 14-day free trial period for each Kajabi Plan. However, you will need a credit card.

Alternative To Kajabi

I’m sure you are thinking, “is there any alternative to Kajabi”?

Well, I have one for you that stands on par with Kajabi.

GroupApp – The All-In-One Platform

GroupApp is an all-in-one learning community platform for creators, coaches, and entrepreneurs.

Trusted by 967+ creators, GroupApp saves you time and money. Plus, it cuts the hassle for you and your customers.

Because it enables you to bring your course, coaching program, and community all together in one place. That makes it a perfect platform that delivers ease.

GroupApp offers a free plan with a good package of benefits. In addition, it has three paid plans offering true value for money. You do not need a credit card for the free plan.

Check out the complete pricing plans here.

Final Verdict – Are Kajabi Pricing Plans Worth It?

Kajabi is a powerhouse for entrepreneurs, course creators, and online businesses. Now, is it worth it in terms of pricing?

Kajabi offers several features and benefits in one place. Still, I think the plans are more on the premium side overall. The platform is very expensive for beginners, small-size, and mid-size businesses. You can find many other platforms offering the same features at affordable rates.

Another thing you need to note. If you observe, the best plan is the Pro Plan, which is the most expensive one too. Now, the other two preceding plans (Basic and Growth) are very limited. They are there to lead the customer to the most expensive plan (Pro Plan) gradually.

On the other hand, I think Kajabi Access is a good option, but only for Growth Plan users. For $99, it enables the Growth Plan customers to get more benefits. Still, Kajabi Access is a bit pricey compared to what you get with other platforms.

I recommend looking for more affordable and well-suited alternative platforms offering more benefits and features. For instance, if you are a course creator, coach, or community builder, look for learning community platforms. GroupApp is a great one in that case. Try GroupApp for free!

Create your free account

Join 1,100+ creators and bring your courses and community together!

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