Comprehensive Guide to Kajabi Membership Site
Creating a membership site is a great way to increase regular income and raise an online business to a higher level. Kajabi is a digital platform that will help you have all your clients and the content you create in one place.
With this article, we will introduce you to all the advantages of creating a membership site using Kajabi, and we will cover the following topics:
- The main features of Kajabi
- How to build a membership site
- Examples of the most successful membership owners
- Pros & Cons of using the Kajabi membership site
- What are the alternatives to Kajabi
Let’s go over all these topics to help you create the best membership site.
Since introducing itself in 2010, Kajabi has helped creators start and run their online businesses. The Kajabi team developed Kajabi University as a resource that incorporates all critical segments and tools needed to create an online industry.
It has all the components that will work for you. Without prior knowledge of web design and programming, Kajabi makes online business more accessible. You become your own site manager.
Kajabi digital platform allows you to:
- Create online courses
- Sell ready-made digital products
- Build a membership site.
Henceforward, we will focus on the membership website option.
First of all, let’s clarify what a membership site is. To put it simply, it’s a group or community.
Depending on the content you provide through your webpage, your members can be students, peers, colleagues in the profession, or just like-minded people.
Memberships are present in our everyday lives. Take the gym, for example. It is always good when a new client comes to you and does one training session. But offer the client benefits within the monthly membership fee such as a personal trainer or the availability of group training, and he will become a regular client.
In the online world, the possibilities are numerous. If you already run online courses, you could consider establishing a membership site to present exclusive content to your members in exchange for membership fees.
The membership content that the membership site provides can be:
- Written content in the forms of blogs or videos
- Live webinars
- Perks for customers like physical merchandise
Before we embark on a detailed analysis of building a membership site, we will present you with some of the most successful examples of membership businesses.
Here are examples of ingenious and profitable membership sites:
The main slogan of The Empowered Entrepreneur is “work smarter, not harder.” They have created a membership site where they help their members use the potential of their minds to the maximum. They believe that there is a dose of genius in everyone and should only be encouraged to achieve great success.
On their website, you can find courses that contain brain training to help you function stress-free while staying in the zone. To keep their regular and new customers interested, they use the drip-feed model, where they occasionally offer free content in their blog sections.
In this way, followers are sure that The Empowered Entrepreneur has something interesting to offer them and are happy to opt for a membership site.
Brandon Buchard is the best-selling author and has been named the most influential leader in personal development.
With 20 online courses, it has reached more than 2 million students and overs topics such as:
- courses in motivation
His membership website is the perfect example of how digital platforms like Kajabi works for you. He used all components like e-books, courses, free newsletters, and panels to maximize profits.
Jan Spiller is an astrologer who made her way to the stars using membership site benefits.
Astrology has fascinated people for centuries. Lately, access to astrological sessions has been made easier thanks to the internet. Jan shares his gift with people through numerous content such as free guidance, videos, blogs, and the membership course.
The relationship between service and price can be seen in her example of dividing membership subscription into three plans :
- Astrological – free
- Silver – $4.95/month
- Platinum – $9.95/month
Although the most expensive, Platinum provides you with the most information and allows you to ask Jan as many questions as you want.
These were just examples of how owning a Kajabi membership site can be a stable source of passive income. With the availability of a wide range of designs and easy drag and drop options, Kajabi makes creating a site a fun and easy process.
Now that we, hopefully, tickled your imagination, let’s move on to specific guidelines that will explain creating a membership site.
If you are already established as an online entrepreneur and are looking to improve your own business further, creating membership sites is a great way to make more money. It is proven to be an enriching and profitable endeavor.
By providing valuable content, you will keep your customers interested, and soon you will see all the membership benefits.
It is necessary to invest your time and focus on the product that suits your audience best. This way, you will make sure that you upload videos and other exclusive content that bring value to your membership site.
Some experiences estimate that you should have at least ten videos of 10 minutes if you are recording video courses. Or ten articles of more than 3000 words. In this way, you will satisfy the needs of the first members and gain a positive impression of you as a creator.
Niche has another critical role in this whole process. You indirectly open the way to a specific membership model and a target audience.
You should always pay attention to your audience’s interests. The content you provide is for a specific community of people. Your mission is to find the topic that all your current members have in common interest and build the content around it. Soon you will find yourself surrounded by paying members of different ages, genders, interests.
If you attract members by recording videos of very successful foreign language lessons, create assessments for your membership lesson to teach them some tips and tricks on overcoming language learning difficulties. This way, you will have many people interested in becoming potential paying members of your future membership.
You should look at your subscribers as a treasure trove of helpful ideas, so try to apply some of these tips:
- Listen to your member’s feedback
- Try to solve your member’s problem
- Teach your members to solve problems
- Present yourself as an expert in your field
- Fill the gaps of knowledge that you identify
An unavoidable step in deciding your niche is watching the competition. It’s okay to do a deep dive on your main competitors. It is a great way to make your niche unique. Do not repeat something that has already been seen, but use the benefits of modern platforms to present your content differently.
Start by adding videos, worksheets, or activities such as courses to your membership program.
Now, all that remains is to decide on the appropriate membership site model.
There is no single division of the membership model. Different online entrepreneurs call them differently, but the essence always remains the same.
Here are the most popular choices of membership models, as well as a brief overview of them all.
One of the features of this model is the periodic acquisition of new content. Give your members access to new content regularly to keep them engaged. This way, you ensure that your members stay for a more extended period, allowing you to apply the drip-feed model, membership tiers, all-in-one subscription, and many other features.
A wise man said: “People come for the content but stay for the community.”
The main feature of this model is the community section. This model is recommended to be combined with other models.
The existence of a community only strengthens membership. If you cannot establish a community on your website, take advantage of different places such as Facebook groups and forums.
It is a great way to stay connected with your customers, communicate with other members, and work on their solutions.
This model is the most commonly applied in the fitness or consulting business.
This kind of membership management requires personalized knowledge of the area you teach. You can organize 1:1 training for your members or teach your students in group classes.
Based on your skills and passions, try selling memberships that offer customized exercises, daily and weekly sign-ups, and other personal complements.
Using this model, you give your members a certain amount of content for viewing, but they cannot access the entire website. Or, you can allow them access to all the features of your site for a certain period, after which they need to pay a subscription fee to access again.
The goal of this model is that after reviewing the content, new members decide to pay a regular membership fee.
You are now well on your way to building a good membership site. Keep your churn rate at the low end with the right niche and membership model.
Using the Kajabi platform dashboard option, you can start selling your membership content in a few clicks.
Firstly, you need to create membership levels. Levels are graded and range from the cheapest to the most expensive with the most benefits:
You choose the value of your product and place it to create the desired membership offer. Once created, add the membership site offers to your store page and put them front and center on a landing page.
In this way, members of the bronze memberships level have access only to bronze offers, while higher levels have access to more valuable products.
If you feel overwhelmed, use Kajabis’s innovative feature – Kajabi assistant. By clicking on the Kajabi assistant tag, you can enter any question or command to get the desired result. In this way, the platform’s management is facilitated for all newer members.
At first, we need money as a tool to invest in our training. If you take the proper steps and invest in a good business platform while working on something you are passionate about, your money will pay back many times.
Kajabi has both functional and material benefits for creators. The functions provided by Kayabi to its creators are:
- the entire website
- landing pages
- checkout pages
- recurring billing and payment processing pages
- email lists and all emails
- community forum
If you launch the membership site on the Kajabi platform, you will see the following benefits:
- Dependable recurring revenue
- Building and improving customer loyalty
- Build industry authority over your niche
- Targeted marketing with your chosen niche
Launch your membership site as soon as possible because it is the best way to become competitive and influence people, as proved by thousands of entrepreneurs today.
Finally, we will focus on one of the biggest dilemmas: how much to charge your members.
In the beginning, it isn’t easy to find a balance between the value of your content and the correct price. You don’t want to set a high price to turn off most paying customers, but you should also consider making money in your bank account.
Firstly, let us take a look at some statistics that Online Membership Industry Report presented:
- 44.64% of business-to-business membership sites charge between $25 and $49 per month, with 23.32%charging $50-99.
- 43.04% of business-to-consumer membership sites charge $25-$49 per month, with 22.78% charging $15-$24 per month and 21.52% charging $1 to $14 per month. Only 12% charge more than $49 per month.
Higher prices don’t necessarily correlate to higher revenue. The data shows that websites pricing $50-$99 per month earn less money than those with lower prices.
Here are some more tips to help you decide:
- Compare your product with the competition’s prices.
- It is always good to get in touch with the audience and listen to the price range they are willing to agree.
- Decide whether you favor reaching the masses or would like to present yourself as an exclusive site, only for the selected members.
- In a simple sentence, imagine the ratio of the number of members and the desired monthly salary. If you want $5,000 a month and 100 members, everyone should be charged $50.
Finally, the membership fee should cover the payment plan of the one platform you choose and be within the range that the member can pay.
Regarding the payment plan, let’s look at what plans Kajabi offers.
Just as it is up to you to assess the value content you create, so the Kajabi team has devised three payment plans for its platform:
The price of this plan is $119/month. It allows:
- selling three different products
- three pipelines
- 10 000 contacts
- 1000 active members
- one website
- one admin user
This plan’s price is $159/month. It allows:
- selling 15 products
- 15 pipelines
- 25 000 contacts
- 10 000 active members
- one website
- ten admin users
You can also run your affiliate program and remove the “powered by Kajabi” branding from the footers of your websites.
The Pro plan costs $319/month. The Pro plan allows you to:
- sell 100 products
- three sites
- 20,000 active members
- 100,000 contacts
- 25 admin user accounts.
It is designed for extensive business courses with big teams and many different courses.
Every plan considers unlimited landing pages and marketing emails, Assessments (Quizzes & Surveys), chat support, and a 0% transaction fee.
If you want to cancel your subscription for some reason, you have the opportunity to do so within the first 30 days of your first payment.
Kajabi also has the 14 days Kajabi free trial feature as a part of the Kajabis free plan.
Given the impression of previous users, Kajabi prices are considered somewhat more expensive than usual. If we classify the essential items into pros and cons, we will have a clearer insight into whether kajabi is worth it.
To approach this topic as objectively as possible, we must equally emphasize the good and bad qualities that Kajabi brings with it:
- Ease of use for the educator, as well as for students
- Reliable customer service
- All-in-one solution
- Membership site based around video content
- Kajabi pricing is higher than average prices
- Web design-builder can feel limited
- Inability to issue certificates to students who have completed the course
- Kajabi is not set up for delivery, which makes it difficult to sell physical products
Kajabi inevitably has good features, but whether it is the first-choice platform depends on the scope and type of work. The alternatives we will list can fill in the gaps Kajabi has and fully meet the possibilities Kajabi provides at a lower price.
GropupApp is the first choice as Kajabi’s alternative. It’s a user-friendly and professional-looking platform that will help you develop a thriving community.
Content creators choose GroupApp because it allows them to host and sell online courses and build an online community on the same platform. If you are looking for a way to make your online business profitable, you’ve found a perfect tool.
We emphasize numerous events, membership tiers, and community channels as proof of quality. There is no need to talk about the importance of connection and communication, and GroupApp allows you to engage in fruitful discussions with your members.
Similar to Kajabi, with various marketing models, GropuApp also increases earnings and offers an all-in-one tool solution. This can help you organize your online business and save valuable resources.
Both platforms promise to meet all business aspirations with unrivaled customer support and marketing help.
However, accessibility should not be neglected, especially in the first days of business, so GropupApp took the lead here.
GroupApp offers customers three pricing plans based on their needs and budget. Whether you’re starting from scratch or already have a membership site, GroupApp can help you bring it to the next level.
ClickFunnels is a platform that focuses on helping you launch pages and take full advantage of marketing to make a profit.
There is a huge difference between ClickFunnels and other platforms. While Kajabi functions as an all-in-one tool, ClickFunnels creates a sales funnel and sales streams.
But this is an example of combining two different platforms to reach the maximum business potential.
If membership is not the priority of your business, you will be financially dependent on advertising, where the benefits of ClickFunnel come to the fore.
ClickFunnels also outperforms Kajabi when it comes to pricing. There are two plans on offer, Basic and The Platinum plan.
By choosing a base plan priced at $97 per month, you can access features such as 100 pages, three payment passes, 20 sales streams, and more.
The platinum plan comes with $297 per month. This price is justified by several possibilities, such as unlimited flows and pages and nine payment passes.
Skillshare is a user-friendly learning community to hone a range of skills, from arts and crafts to language and life skills.
Skillshare courses and tools are numerous and are equally focused on animation, design and photography, and creativity in general. On the other hand, technical topics such as data science and web-related technologies are also represented.
The main difference between Skillshare and Kayabi is that by publishing courses on Skillshare, they remain as marketing material for that platform. Kajabi, on the other hand, leaves your classes to you and helps you sell them and start a business.
- Premium membership of $8 per month
- Teams option for two or more people, starting at $159 per user per year.
These options unlock all courses on Skillshare, such as courses created by users and celebrities.
Hopefully, this article gave you insight into the benefits of a membership site.
In addition to securing earnings, you will create a brand, which opens doors to more opportunities. It is crucial to find the best platform to support you on your quest, and our recommendation is GroupApp.
In addition to quality service and almost identical features of Kajabi, GroupApp is a risk-free, affordable investment that will help you develop a community you dream of. Sign up for GroupApp and start building your membership site today!