Dornubari Vizor June 14, 2023
10+ Solid Ideas – How to Grow a Facebook Group
Facebook’s user count is in the billions.
How can you attract a good portion of these users to your Facebook group? That’s the big question we will tackle today.
As entrepreneurs and creators become more aware of the potential of online communities, Facebook groups are gaining traction.
They are the go-to spot for hosting an online community. Around 29% of organizations use Facebook groups to host their online communities. However, Facebook groups are far behind dedicated community-building platforms like GroupApp, which provide a rich set of features in one place.
So, how to grow a Facebook group? In this guide, we will cover 10+ simple yet effective ideas to attract more potential customers and grow your Facebook group.
Without further ado, let’s get started.
This idea is not only effective for growing your Facebook group but also for boosting engagement and brand reach. Hosting a targeted giveaway or contest can hook users and lead them to your group.
Here are some solid reasons to host giveaways and contests:
Giveaways also help you increase your email list and compel users to share and join your Facebook group. But make sure your giveaways are targeted. That means their format and conditions must align with your goals and targeted users.
Here’s an example of a Facebook giveaway.
Basically, here’s what you need to do:
First, come up with a prize option that provides value. For example, course creators and coaches can offer prizes such as a free mini-course, one-to-one calls, or a free limited coaching membership.
Next, you need to set the conditions. You can choose things like:
Finally, you will need to manage the whole process with monitoring and data collection. You can host giveaways on a monthly or yearly basis.
You can leverage the power of Facebook Live to promote your Facebook group. Here’s why:
Facebook Live has a lot of potential to attract your target audience and actively engage them, while also increasing brand awareness. If you have a solid live video strategy, you are sure to end up with a successful Facebook group.
In addition, going live on Facebook allows you to directly interact with potential customers and followers. Responding to comments and queries helps followers and viewers feel more valued.
You can choose to go live exclusively for members of your Facebook group, or publicly from your Facebook page. Either way, it can be beneficial. You can host live sessions on your group with formats like Q&A or weekly updates.
Similarly, going live through your page gives you more chances to reach a broad audience. You can discuss a variety of topics or promote your personal brand.
Don’t forget to include a call-to-action at the end, inviting viewers to join your Facebook group for exclusive information and resources. Lastly, aim to host long interactive sessions. A study shows that longer live videos tend to drive more engagement.
Yet another effective way to grow your Facebook is to place your group links on your platforms and other social channels. This puts the word out and lets people know that you have a Facebook group where they can get additional value.
The best way to do this is by placing your group link in your email signature. This will help you send your link with every email you send out, creating an opportunity to gain new group members.
Use some compelling yet brief copy to hook the recipients, making sure it communicates the value your potential new members will get.
Next up, we have Twitter. It’s one of the most popular social networking sites out there, with around 368 million active users. Plus, it has over 192 million monetizable daily users. This gives a great opportunity to promote your Facebook group.
All you need to do is “Pin it”. Let me explain.
Twitter is a highly active platform with millions of tweets per day. It’s very easy for a tweet to get lost in the sea of tweets. So, what can you do?
Well, the best thing to do is to make sure your Facebook group link tweet stays at the top of your handle. You can do that by pinning your group link with a cool graphic.
That way, it will be the first thing visitors see when they visit your Twitter handle.
Your pinned tweet is like a free ad spot. Utilize it. Make sure to add a solid CTA (call-to-action) and clearly state what you are aiming for, directing viewers what to do next.
I highly recommend adding a traceable link. That way, you can monitor and measure the impact of your pinned tweet.
Pinterest is yet another game-changing platform for promoting your Facebook group. There are around 450 million Pinterest users, making it a golden opportunity to promote your Facebook group, business, or personal brand.
The unique thing about Pinterest is that it’s a combination of a search engine and social media platform. People use it to gain awareness, learn about products, and seek value. In fact, 85% of users use it when starting a new project.
But how can you promote your Facebook group on Pinterest? Let me tell you.
You can create a Pinterest Board dedicated to your Facebook group. Furthermore, you can add pins related to your FB group to this board. Pinterest loves fresh content and automatically bumps it up.
Next, don’t forget to enable rich pins. These are organically optimized pins that allow you to integrate data and posts from other platforms.
You can integrate public posts from your Facebook group with rich pins. The information will be highlighted with bold text.
When creating pins, make sure you include a clear CTA. Plus, don’t forget to add your group’s URL that links to your pin. This is where the magic happens! Make sure that the URL is fully functional.
Click here to learn how to use Pinterest for blogging, create Pinterest Boards, and Enable Rich Pins.
Here’s a great way to get your Facebook group noticed. When you promote your Facebook group on other platforms, you reach a broader audience.
To do this, you need to share every piece of content across all your social media platforms. Next, you need to market your Facebook group on all those platforms.
Make sure to add your group link along with a call-to-action (CTA) to all posts. Additionally, regularly share sneak peeks of your group’s live sessions and other resources shared exclusively in your Facebook group.
You need to communicate the exclusive value that your Facebook group provides to its members. Use compelling copy and don’t forget an active link to your Facebook group.
Furthermore, you will need to post regularly according to a set posting schedule.
Cross-promoting your Facebook group with other Facebook groups is a tried-and-tested strategy. It holds a lot of potential, as Facebook has around 10 million groups.
All you need to do is find relevant groups that complement your niche and vice versa.
For example, you are an online coach specializing in group coaching. You can search for relevant Facebook groups using specific terms.
However, cross-promotion is not always straightforward. You need to be aware of the targeted group’s policies regarding cross-promotion and posting.
So, how can you do it right? Let me guide you through the process.
There are two ways to cross-promote with Facebook Groups:
The first way is pretty straightforward. If a partnership is formed, you will be cross-promoting in no time. To find group admins, check the detail section of a Facebook group and send them a nice message. If an email address is available, send a polite email.
Both parties can agree to mutual terms and rules and start posting in the groups.
The second way takes time. Join a group and start providing value by answering questions, sharing thoughts, reacting to posts, and even posting. Do not promote your personal brand or Facebook group directly. Take your time and build your presence by providing value.
Before posting anything, review the group rules. You can find the group rules in the group description section.
When promoting your Facebook group across platforms, don’t forget about your website. Your website is the foundation of your brand’s online presence.
One way to integrate your Facebook group into your website is by presenting your group feed. You can do this by either embedding it or adding pop-ups with CTAs to encourage visitors to join your Facebook group.
Incorporating your Facebook group into your website can help boost engagement and make it more interactive. To embed your group feed onto your website, you can use any plugin, and you do not need coding skills to do so.
You can also promote your giveaways and contests on your website to attract more members to your group.
Another great idea is to add your group link to your blog and website’s navigation menu. This will help direct targeted audiences to join your group. You can title this option as your brand’s community or simply as your brand’s Facebook group.
Additionally, you can create a dedicated webpage for your Facebook group. On that page, you can present group insights, discuss the benefits, and market the exclusive content your group offers.
Short-form vertical video content is booming. Platforms like Facebook, YouTube, Instagram, and TikTok have introduced new features such as Stories, Shorts, Reels, and videos that are under 60 seconds. These features help capture viewers’ attention effectively.
In fact, 96% of viewers prefer to watch short-form video content. Plus, 73% of viewers prefer such videos to learn about a product, brand, or service. That tells us how effective it is to market your Facebook group.
Such content is effective because:
You can create such videos around your Facebook group. Here are some ideas:
Here are some additional tips that can help you increase the growth of your Facebook group.
You can easily link your Facebook page to your group. To do so, find the “Groups” option in the “More” section of your Facebook page. This will create a group tab on your page, making it easy for visitors to access your group by simply tapping on the tab.
Thank You pages are vital, as they appear right after a customer has made a purchase or filled out a certain opt-in form on your website. This means they are already interested in your work.
Thank You pages offer the best opportunity to offer free additional value by inviting customers to join your Facebook group.
Instagram now allows up to 5 links to be added to your bio. Make sure to include your Facebook group link among them. This is a great way to inform your Instagram followers and visitors about your Facebook group’s existence.
Despite some significant drawbacks, Facebook Groups are one of the best channels for driving leads and connecting with your followers. However, creating a successful Facebook page is not an overnight process. It takes time and consistent effort.
Most importantly, you need to provide valuable and authentic content and don’t forget about the management aspect of running a Facebook group. You will need to look after many things, but consistency will help you achieve your goals!