Dornubari Vizor August 17, 2021

How To Effectively Create And Price Coaching Packages

Becoming prosperous in coaching can be demanding because of the competition, but don’t be uncertain! Everyone can become a coach, but it’s all about how you enhance your trade over time.

One of the excellent ways to drive your coaching business sustainable in the long term is to construct coaching packages for your patrons. Whether you’re unacquainted with this or just aspire to broaden your business, generating and pricing coaching packages can be somewhat intricate.

Fortunately, we’re available to support you with some of the most pragmatic advice for producing unprecedented coaching packages. This blog post will present you with the most advantageous statements on establishing coaching packages and pricing them.

How to create coaching packages

Creating coaching packages can seem staggering and intricate, specifically if you’re unaccustomed to this variety of employment. We included some advice available for you on how to judiciously and adequately generate coaching packages.

Before we commence, it’s indispensable to recognize that you should never be apprehensive about experimenting if you require it, but constantly verify that you’re starting with a substantial groundwork.

Choose your niche

Opting for a lucrative niche is one of the most significant elements of establishing your spot in the coaching system. Also, the more niche your services are, the steeper you can appraise them. This is presumably something that you’ve already concluded when producing your coaching program, but it’s also pivotal during package manufacturing.

So, are you a life coach, business coach, career coach, or something altogether distinct?

There are even more exhaustive sub-niches of the ones recorded here. Can you coach potential patrons about any of them?

Do you possess more proficiency in some subjects that could aid your patrons exceedingly?

Do you conclude private sessions or group sessions? Or do you incline towards workshops and retreats?

Constitute that as the substance of your coaching packages and commence with it as your groundwork.

What makes you stand out from your competitors?

The most distinctive way to audit if you conform to the market is to inspect the market. Investigate and locate coaches associated with the same niche that you do to perceive how your packages should resemble.

However, don’t measure your worth to theirs. Everyone has to begin somewhere.

Predominantly, don’t replicate their packages precisely. Just wield them as an example. Everyone has a disparate approach and unparalleled services that conform to them.

Instead, observe technicalities and what their packages encompass.

For instance, what are their packages titled? What services do they incorporate? How much proficiency and guidance do they insinuate to have about their particular subject? What are their client testimonials like?

How do they value their coaching packages? How many do they include? What is their duration? A great website to research competitors is LinkedIn. Investigate these subjects to anticipate systems of package structuring, but in the end, ask yourself what you can provide that no one else can? If you possess something like this, incorporate it in your packages!

How to name your coaching packages

Titling your coaching packages may seem like an imperative element, but it’s not.

It’s more imperative to possess a superb list of services incorporated in your packages than for it to have an elaborate title.

Their titles should be straightforward and transparent, like, for example, a “Three-month One-on-one Life Package” or “One-month Intensive Group Business Package.”

List your services transparently.

When establishing the list of services and coaching packages overall, it’s fundamental to recognize your objective. What is it that you want to uphold your client with? How can you attain that objective? Consistently keep these inquiries in sentiment when contriving packages.

Utilize analysis of your competitors to compose a solid groundwork, and don’t be hesitant to adjust it according to your requirements. Before we identify elements you should encompass on this list, it’s necessary to notify you that you should constantly be transparent.

When potential customers inspect your website and examine these packages, they require to apprehend everything about them. The more comprehensive they are, the more inclined clients are to opt for your business. Of course, they shouldn’t be too perplexing but never disregard important information.

Distinctive tiers should retain unique lists of services, and so should one-on-one coaching and group coaching. Before composing these, consider how much time your client will contribute to your sessions and how much you’ll have to produce all of the required materials.

What is the professed outcome, and what is your course of the procedure? What are the elements you’ll require? Will your clients have to fill out worksheets or watch additional tutorials? Do you want to offer bonuses? Will messaging you be feasible for them?

When preparing a list of services for your coaching packages, it’s favorable to follow the template.


As mentioned before, the titles of your coaching packages should be straightforward and transparent.

Service description

Compose a brief point about your coaching method, but put more emphasis on how the package operates. How often will your session transpire, how long they last, how many will you have per month, ways for your clients to interact with you outside of sessions, etc.


How long do they last? Are they intensive sessions that last a couple of days? Do they last two months? Three? Is it a 6-month package? Or does it last a year?

These aspects can be affected by your coaching objective or your clients, and they can be modified according to their needs and requirements.

Your ideal client

Recognizing who you’re working for is significant for both you and your potential clients. You can do this by specifying “This package is for you if…” and then adding desired attributes of your ideal customer like their personality, financial status, type of business they do, and whatever else is imperative to you. You can also indicate what kind of patrons you don’t prefer working with.

Communication methods

How can your clients correspond with you outside of your sessions? Will it be via e-mail, face-to-face, or some other strain of chat support? Designate what’s convenient for you, but our advice is only to opt for one support channel to avoid getting overwhelmed.

Other perks and add-ons

Will your clients have to complete worksheets or solve “homework”? Are there any online tools or software you will specify as a component of their coaching? Will you administer them PDFs or ebooks that will encourage them? Do you conclude follow-ups and operate email support? List all of these aspects like your services.

Duration of your coaching packages

The duration of your coaching packages is afflicted by the objective you want to achieve with your client and by the niche you’re a part of. Most coaches opt for 3-month long packages. This may seem too wordy, but that’s not the case. It all depends on your client’s requirements and the niche.

Other exemplary coaching packages are six months or a year-long, but you can also make intensive packages that only last a couple of days. More extended coaching packages are customarily more troublesome to sell because they’re a significant commitment to potential clients who don’t even discern your work as something exceptional.

These shorter opportunities aren’t dependable for you in the long run but are excellent places for customers to verify your coaching methods and maybe opt to stay with you longer based on the outcome.

More extended packages customarily consist of weekly coaching calls that last up to an hour. Still, you can also conclude bi-weekly or monthly calls established on your niche and objective.

Using the DPS framework

DPS stands for Desire — Solution — Package.

This is a framework that stimulates you to determine a step-by-step process for each client you obtain. Every client has a specific problem, and each requires a particular solution. They have a desire that they aspire to accomplish, you determine a solution based on their desire, and you produce a package out of it.

Your packages are based on results, and you can’t know what variety of problems your clients will arrive at you. This is why it’s most convenient to have private coaching hours before determining the problem and examining its potential solution. Then you can generate a custom package just for them, with a plan that will aid you in solving their problem.

This is why being flexible is one of the most significant advantages you can possess as a coach. The most efficient solutions are the ones best thought through.

Create different levels of coaching packages

Producing different levels of coaching packages or membership levels is a prerequisite, no matter if you’re just setting up your business or if you’re a pro.

Every potential client that visits your website is going to possess distinct demands and expectations. Some will require shorter packages, and some will require long ones. Some are more suitable for working in groups, while some prefer one-on-one work.

Of course, verify you don’t have too many packages because this will be overwhelming for both you and your clients. Instead, opt for a couple that suits you best. Most coaches offer three distinct coaching packages.

Your packages can vary by length, they can last a couple of days or a couple of months, or by type, they can be exclusively group sessions or one-on-one.

Customer loyalty programs

Other principles that we specified here are predominantly procedures to obtain new clients, but customer loyalty programs are systems to compel your old clients to remain. This is straightforward and more profitable for your business in the long run.

This incorporates suggesting discounted rates or perks for extant clients. You can also execute procedures like up-selling, cross-selling, or down-selling.

Up-selling indicates customers buying higher-priced products from you after their sessions, cross-selling means adding products to your current customer, and down-selling means offering them more budget-friendly options.

Find the right tools and platform.

Being a coach isn’t just about one-on-one video calls. You also have to be there for your clients as long as you keep your boundaries.

This is why communication is fundamental. But it can be remarkably overwhelming to employ so many different software, social media, and online tools just to be in touch with your coaching clients and support them.

It’s why we suggest GroupApp as the best online community platform that you can benefit from as a life coach.


GroupApp is a membership-based platform to assemble a community and make funds from doing what you love. You can post exclusive content, communicate with members, and sell various services and digital products on this website. It’s one of the best platforms coaches can use to connect with their clients and sell their services.

We strongly recommend you sign up and check it out!

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How to price coaching packages

Pricing online coaching packages is ordinarily the most arduous aspect of establishing your online coaching business. Every coach asks themselves, “How do I price this?”

The first concern that requires settling is getting rid of your fear of money. Now, high costs can drive clients away, but so can low ones. The most prominent point you’re required to remember is that you’re selling solutions, which gives your work value. Never undersell yourself.

But, even if that happens, modifying your prices isn’t as strenuous as it seems.

It’s a complex subject, but we’re here with some advice and explanations that will aid you.

Value-based pricing

There’s a discrepancy between value-based pricing and hourly-based pricing, which we’ll describe later. Value-based pricing is something that most coaches utilize for their coaching packages, and the reason for that is straightforward and smooth — it’s just better.

Besides being the most profitable payment type if you focus on the long run, value-based pricing is also valuable for your clients. This type of pricing accentuates your outcomes rather than the hours you invest in the business. It’s also a commitment not just for your clients but also for yourself.

When they observe that you offer a 3-month life coaching package, they assume and recognize that their problems will be solved in those three months, and when you show them hour-long sessions every week for an indefinite amount of time, they won’t believe you as much.

This establishes a tangible goal for both of you. Prevailing starting prices for three-month-long coaching sessions are around $1500, but that always depends on your niche, level of expertise, and other factors that we’ll name here.

Hourly-based or monthly-based pricing

It’s normal to look at the value of your work from the hourly-based perspective. This is what we were taught growing up. But, it’s better to shed that mindset now. People are paying for your results, not your time. This is why value-based pricing is always the better option when it comes to coaching packages.

However, there are times when you might need to utilize hourly-based pricing to determine some things. For example, if you opt to use the DPS framework, you may require a couple of hour-long coaching sessions with your client to assess their problem and its solution, and then you can create a package that suits them. You can price these sessions based on the hourly rate.

Also, some of your patrons may not like that your packages are three months long. You can offer them to pay each month separately to see if they like it, but give them a bit of a higher price. For example, if the cost of your three-month-long package is $1800, offer them the price of $700/month. They’re more likely to opt for the more economical option, which is better for you in the long run.

When coming up with your hourly-based prices, don’t underprice yourself. It may seem like you’re only giving the client one hour of your time, but that’s not the case.

Behind every hour-long session, there’s time that you need to prepare yourself, time that you spend in session, and time that you’ll spend after the session either in some additional communication with the client or even checking their worksheets if there are any.

Map out your expenses

This is crucial for any business owner. You have to know your expenses so that you can make sure that your business is profitable.

How much time and funds do you have to spend on each client? Will you use any tools or software that you’ll have to pay for? How much are our work and expertise worth?

Will you require new equipment for filming, editing, doing work? Will business trips be an element of your job? Will you need support with your job?

Online coaching is ordinarily a low-expense business, but you still have to know all these things so that you don’t underprice yourself.

Know your income goals

What are your goals for starting your online coaching business? What do you want to achieve?

Do you want to do this as a side hustle, or do you want to make it into a full-time job?

Is this something that you want to do because you want to spend more time at home with your family, or because you want to make enough money to travel the world?

Of course, you can’t base your prices exclusively on this, but it’s a crucial element to have in mind. Specific objectives are the key to prosperity.

If your objective is to obtain $100,000/year, you can’t price your sessions at $50/hour.

You should be pragmatic and not afraid to have prices that will support you in reaching your objective (as long as you can back them up).

Location matters

The area where your clients reside will affect your rates more than you assume.

People who reside in urban areas ordinarily have higher funds and are ready to pay more for your services, while people in rural areas will have fewer funds to invest in online coaching sessions.

Also, it depends on the country. Clients from the United States will be ready to pay more than clients from Mexico.

Know the industry standards but don’t compare yourself to others

The average salary of online coaches has a considerable range and is highly dependent on niche, expertise, and client testimonials. However, according to PayScale, the average online life coach income is between $29,000 and $264,000 per year. This amount is ordinarily higher for business coaches and some other niches.

When giving you advice on creating your coaching packages, we recommended inspecting your competitors to determine what they offer. You should also perform this when coming up with values for your packages.

Whatever you do, don’t compare yourself to others. The imposter syndrome is a legitimate thing, specifically for new coaches, and it can negatively affect your business.

When you market your services, you’re selling the solutions you have to offer to your clients. This is what’s most paramount to them.

Also, the more niche your service is, the higher your price point. So consider which objectives you’ll help your clients reach and how much are those worth? You’ll support them with something that they can’t aid themselves with, and your outstanding coaching services are worth the price that you put up.

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Know your ideal customer and their perspective

Who is the ideal client that you have in mind when envisioning your coaching business?

Would you like to fixate on folk in business, celebrities, artists, and similar communities, or do you want to support students or younger generations in general?

Is it someone with more financial capability or less? If your objective is to support high/end clients, your rates should reflect that. But if you want to coach people with lower incomes, you’ll be obliged to reduce your rates.

There’s a distinction between people on the high-end and the low-end when it comes to mindset, but in the end, it’s all about what you’re willing to offer and achieve.

Inspect your prices from their perspective and their obstacles. How many funds would you be willing to invest in getting solutions if you were in their place?

How to price one-on-one sessions and group sessions

Both one-on-one sessions and group sessions have their advantages and disadvantages.

In the end, it all comes down to what you and your clients feel is more convenient.

Some coaches offer both one-on-one sessions and group sessions, while some offer only one of these two.

If you offer both, the prevailing precedent is that the amount for a group session should be 30% of the total expenditure for a one-on-one session. You can acquire four people in each group, so you’ll make up for the cost of that.

Some folks prefer to work in groups, while some may utilize more economical group sessions to inspect whether they want to attend your one-on-one sessions.

Know your worth and level of expertise

Even individuals just commencing have some level of expertise in their niche. Investigate your competitors, what level of knowledge they seem to have, what their client testimonials say, and base your cost on that.

Don’t be anxious to establish the price that causes you to feel just a tiny bit uncomfortable because it seems too tremendous. You can also constantly enhance yourself with additional classes, online courses, experience, tutorials, and books, and thus increase your rates.

You have to verify that you’re getting enough funds for what you have to offer.

Don’t be afraid to raise your prices.

Even though we gave you all of this advice, underpricing yourself can still transpire.

Or maybe the prices will be sufficient at the beginning. Still, you’ll comprehend that your worth is loftier after some time, be it because of the experience you achieved or some supplemental classes you attended.

You may even realize that the results you’ve been giving your clients are more laudable than you could foresee. Either way, never be anxious to enhance your rates. They aren’t set in stone, and advancement delivers more appraisal to your endeavor. You’re the mastermind of your business.

Be transparent with your prices but always pitch first

Some folks propose preserving your costs concealed and only divulging them after you contact your patrons. However, we regard this as inappropriate and unhelpful advice.

Of course, constantly pitch your business and services first before divulging the cost. The cost shouldn’t be front-and-center but a commodity that potential clients detect at the end.

If they don’t immediately detect the cost, they’re going to speculate that it’s something too tremendous for them, and they’re more inclined to refrain from your business rather than contact you to inquire.

So first, describe the results you’re going to help them achieve because that’s what you’re selling and add the cost at the end.

Final thoughts

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Establishing coaching packages is an arduous and intricate task. Still, the most imperative advice that we can identify is never to undervalue yourself and compare your worth to others. Don’t be afraid to be flexible and enhance, and opt for the right tools and platform for your business.

Before creating and pricing your coaching packages, read this article anew to produce a step-by-step guide and take action!

And, of course, use GroupApp to achieve all of this! GroupApp is a platform for all creatives and online workers who want to build communities and make money from doing what they love. It’s membership-based, and you can sell exclusive content, so it’s ideal for the coaching business. Sign up for GroupApp and start your coaching business today!


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