Dornubari Vizor September 20, 2021

Builderall vs ClickFunnels – A Comprehensive Review

If you run an online business, your end goal is unquestionably to sell your product to potential customers, but that’s easier said than done. This is where digital marketing and sales funnels help.

Builderall and ClickFunnels are both beneficial websites primarily used to create sales funnels.

Before we go into a more in-depth comparison of the two platforms, you should know more about what sales funnels are.

To put it simply, a sales funnel is a visual representation of the path a potential customer goes through — from awareness about your business to the end goal of purchasing your products or services. It’s often illustrated as an inverted pyramid or a funnel to demonstrate the audience size and help businesses define every step of their sales process.

Defining the sales process is precisely why sales funnels are a crucial aspect of every developing business. Once you divide the process into various elements, you can analyze each one and optimize it accordingly.

According to HBR, companies that create a simple buying process through sales funnels are 62% more likely to gain a better sale because customers will be more content.

Both Builderall and ClickFunnels are platforms where you can utilize sales funnels to your business’s advantage. But which one should you choose? Don’t worry. We’re here to help.

In this article, we’ll teach you about what Builderall and ClickFunnels are, how they’re different in various aspects, the advantages and disadvantages of each platform, and the best alternative for both of them that you can use.

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Overview of the platforms

Before we start an in-depth analysis of the differences between Bilderall and ClickFunnels, we should know more about what both of them are.

What is Builderall?

Builderall is a marketing platform created in 2011 to attract new entrepreneurs to establish their online business there. It was founded by Brazilian entrepreneur Erick Salgado.

Today, this platform boasts over 20,000 satisfied customers with 67,000 hosted domains, most famous for its affordability.

It was produced as an all-in-one marketing platform where online business owners can access all the fundamental marketing tools they would require for a successful business. Builderall is a place where you can build a sales funnel and a website and an app.

Also, it possesses plenty of useful Builderall features like email marketing, blogging, memberships, and simple publishing.

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What is ClickFunnels?

ClickFunnels was launched in 2014 as a marketing platform for online businesses. Russel Brunson and Todd Dickerson founded it as a way for e-commerce businesses to define effective sales funnels.

The goal is to help owners enhance their businesses and make more sales. ClickFunnels boasts more than 100,000 paying customers and reports over $100 million in annual sales.

ClickFunnels is a platform where online business owners can build a website page using templates and simple tools, creating excellent sales funnels with different goals.

With its simplicity and a significant number of possible integrations, ClickFunnel has plenty of satisfied customers using it to grow their business.

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Main features and objectives comparison

Builderall and ClickFunnels are fundamentally very similar platforms. For a start, whether they both have the same goal of creating sales funnels for e-commerce businesses.

However, there are a couple of aspects regarding these two that we can point out as the most significant differences.

To simplify it, while Builderalll focuses on having many tools and creating an all-in-one platform for online businesses, ClickFunnels features are more focused on sales funnels and there are fewer of them, but they’re more refined and multifaceted.

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Customization is perhaps the most significant aspect of every online page builder, no matter if it’s for regular websites or sales funnels.

Customizing your page and giving it adequate branding that fits your business model is crucial. Your page will be the first place where your customers will find out about your business, making it a first impression.

Your funnels have to stand out from the rest while still being practical, showcasing all of the best and most essential elements of your business. This is why platforms with highly customizable page builders are the absolute best option. Lucky for you, both Builderall and ClickFunnels fit that description.

In this in-depth compression of the customization options of both platforms, we’ll focus on two things — the drag-and-drop page builder with templates and publishing options.

Drag-and-drop page builder with templates

Building a website from scratch is impossible unless you hire a professional developer. That is why there are plenty of simple and easy-to-use website builders incorporated in platforms such as Builderall and ClickFunnels today.

Both of the websites we’ll be analyzing are equipped with a drag-and-drop editor, making them extraordinarily customizable and straightforward, even for those who don’t have much experience with technology and design.

While ClickFunnels has only one available sales page and landing page builder you can use, Builderall possesses four. They are:

  • Drag-and-drop Pixel Perfect Builder — with this builder, you can customize how your website will look viewed on different devices.
  • Drag-and-drop Responsive Builder — you can use this builder to make sure your website is responsive.
  • Mobile-first Drag-and-drop Builder — with this builder, you can create an utterly mobile-friendly page.
  • App creator — an additional fantastic feature Builderall possesses is a mobile app builder.

The difference between the drag-and-drop Responsive Builder and the Pixel Perfect one is that when creating a website with the former, you only need to make the page ones and Builderall will handle the responsiveness on all platforms. On the other hand, using the Pixel Perfect builder entails creating three versions of your page by yourself — for desktop, tablet, and mobile.

However, even though ClickFunnels has only one drag-and-drop builder, it’s still highly customizable with various features. It has a different funnel dashboard to personalize settings, website responsiveness, and even edit HTML and CSS. It lets you add media from sites like PIxabay, Unsplash, Vimeo, Youtube, and Wistia.

Both Builderall and ClickFunnels utilize templates for an even more straightforward page-building process. This is where we can see the difference between the focus points of both websites. While Builderall is a site where you can build a sales funnel, landing page, online store, blog, or websites, ClickFunnels focuses on sales funnels.

When choosing a template on Builderall, you can opt for one from offered categories that suit you. Some of the categories are news, health and beauty, food, fashion, and travel. They can be customized and have elements that fit the theme, but you can also pick a blank template to build the page from scratch.

Once you pick the template category, you can choose the page’s goal, generating leads, selling products, or running an event.

ClickFunnels also comes with a wide range of templates you can utilize, although there are fewer than Builderall possesses, and industries and page goals also define them. You can also choose a template for generating leads, selling products, or running an event on this platform. All templates are highly customizable and easy to use.

It’s safe to say that both Builderall and ClickFunnels have strong page builders incorporated in their websites. Our best advice is to try out both of them to determine whether you’re satisfied with the offered design options.

Publishing options

The website-building process isn’t the only crucial aspect of customization. The publishing options are just as important.

Utilizing a modern and sophisticated website builder is no use if the publishing process is too complicated or non-effective.

When analyzing publishing options, we should beware of the ease of publishing and the number of platforms to publish our website. This is the aspect where Builderall and ClickFunnels are decidedly dissimilar.

The publishing options on Builderall are simple, you create a page with their website builder and then you can only share it on their website. The whole process is fast and straightforward, which is a significant advantage.

When publishing a website on Builderall, you can either use their subdomain or purchase a primary domain to connect your Builderall page.

This is a superb option for those who don’t want to waste time publishing because everything they need is in one place. In this case, Builderall is an all-in-one marketing platform. However, this could mean a lower reach.

On the other hand, ClickFunnels can’t post your page on their website at all. Instead, it’s more focused on creating the said website and less on the simplicity of publishing.

Instead, ClickFunnels offers five different publishing options, none of which are straightforward. They are:

  • Using the ClickFunnels WordPress plugin.
  • Using the ClickPop code of your ClickFunells page on an already existing website.
  • Downloading your page’s HTML code and using it on an already existing website.
  • Embedding your funnel page in the iFrame of an already existing website.
  • Connecting your ClickFunnels page to your Facebook page, where it will be shown just like you designed it.

Even though none of these options are simple, they’re still not overly complex and could help you gain a wider audience. Our final verdict is that both have good and bad sides, so you’ll have to choose based on personal preference. If you like simplicity, opt for Builderall, but if you don’t mind a couple of extra steps, choose ClickFunnels.

Marketing tools

Every adequate marketing platform has to possess superb marketing tools. Both Builderall and ClickFunnels do just that.

Sales funnels

Let’s start with the most significant element of both platforms — sales funnels.

As mentioned before, a sale funnel is a visualization of a process a potential customer goes through – from being just first being aware of your product to the checkout. Every successful business is required to have a functional sales funnel if they want to prosper.

However, about 68% of companies never even tried to identify or measure their sales funnel.

Building a successful sales funnel is also associated with the design customization we talked about before. Every step of the funnel needs to be adequately optimized, both from the design and performance perspectives.

Both Builderall and ClickFunnels allow you to create sales funnels by utilizing their pre-made templates.

First off, Builderall, in the sales funnel builder, lets you choose between more than 20 templates for highly professional sales funnels. These are different than their regular webpage builder templates because they’re divided by different varieties of funnels.

For example, some of them include Membership funnels, Fishbowl funnels, Bridge funnels, Product Launch funnels, Webinar funnels, and Survey funnels. All of these funnel templates can be customized and you can effortlessly add different pages and new content. Builderall also offers full SEO on-page optimization as a part of some plans.

Similarly, ClickFunnels provides you with funnel memberships for various marketing goals. Some of them could be Membership funnels, Product Information funnels or even different event funnels. Like with Builderall, the sales funnel templates on ClickFunnels are highly customizable and incredibly simple to set up.

These funnels can help you make more sales, gain a better reach, capture leads, or host events. Sales funnels are an irreplaceable marketing tool.

Our final verdict is that both Builderall and ClickFunnels have an effective and simple sales funnel-building feature.

E-mail marketing automation

E-mail marketing has recently gained immense popularity once again, after losing it for a couple of years. Everyone used to think that e-mail marketing was a thing of the past, but in 2020 its value reached $7.5 billion, with a projected worth of up to $17.9 billion by 2027.

Email marketing automation is a significant contributor to successful sales funnels, so you have to choose a platform with an adequate e-mail marketing system to support your business. This way you can gain more audience, create more revenue, start new campaigns and create autoresponders. Both Builderall and ClickFunnels have adequate systems set in place to aid you in this.

Let’s start with Builderall. Builderall’s email marketing autoresponder platform called MailingBoss. This platform lets you create beautiful e-mail by utilizing their drag-and-drop email builder. This way, you can ensure that your e-mails aren’t generic and boring, like most are, and they’ll catch your potential client’s attention.

MailingBoss lets you send e-mails to up to 10,000 contacts on the e-mail list. This way, you can manage customers, set up auto-responses, and start email campaigns.

MailingBoss can be integrated with apps like MailChimp, WordPress, Shopify, and others through Zapier.

On the other hand, ClickFunnels utilizes an email autoresponder called Actionetics. With this email marketing service, you can deliver emails, make campaigns and set up follow-up funnels along with many other valuable functions.

Actionetics is a better option than MailingBoss because it has some valuable features like broadcasting your messages to Facebook, email or SMS and analyzing and reviewing your data. By using this tool, you’ll be able to see precisely which leads work and which don’t.

E-mail marketing should be easy and effective, so this is where ClickFunnels wins.

Affiliate programs

Affiliate programs are another handy tool every online business should utilize if they want to gain more revenue. They may be complicated to set up on your own. Still, if you choose the right marketing platform to base your online business on, you’ll have no problem with this as it will indeed have an affiliate system integrated as one of its marketing tools. Both Builderall and ClickFunnels do just that.

Affiliate marketing is a system where affiliate marketers can advertise your product – you get sales and they get commissions. According to an independent survey, more than 80% of brands use affiliate programs.

When it comes to the Builderall affiliate program for online marketing, it’s slightly different than what you’re probably used to. As long as the customer pays their monthly hosting bill, you’ll get a recurring monthly payment. Also, in this case, every time you make a new sale, you receive 100% of the commission and you also get a 30% commission for every month the client stays active on Builderall.

You can become a ClickFunnels affiliate as long as you possess a ClickFunnels account. Every time a sale is made, you’ll get a 40% commission, but you’ll also get a 40% on every product related to ClickFunnels, whether it’s a physical product or a service. You can also build your own affiliate program utilizing a feature called Backpack.

They utilize “sticky cookies” to make sure you get a commission every time a client uses your link.

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Last but not least, integrations. Having the option to integrate various third-party tools is way more effective than creating a robust platform with too many functions that aren’t refined enough.

When comparing Builderall and ClickFunnels in this area, we see that Builderall tried to create an all-in-one platform with every possible marketing and business function incorporated in the design.

Of course, creating an all-in-one platform has its advantages. For example, your customers won’t need to learn how to integrate third-party tools and won’t need to know how to use them. Still, these can be extremely helpful.

This is the aspect where the two platforms we’re analyzing today are different.

Firstly, Builderall doesn’t have as many available integrations as ClickFunnels except for their email marketing system, MailingBoss. MailingBoss can be integrated with various apps via Zapier, as we mentioned before. As we said, this can be both an advantage and a disadvantage.

On the other hand, ClickFunnels allows you to integrate with various third-party apps and tools with no limitations. You can easily integrate with tools such as Slack, Shopify, Stripe, PayPal, HubSpot, Podio, and many similar ones. You can connect with over 2,000 apps.

In this area, ClickFunnels wins, as it’s also easily connected with social media.


Analytics is another one of the crucial elements every online business owner needs to utilize if they want their business to prosper. Both Builderall and ClickFunnels use adequate data analyzing and split testing to ensure your business functionality and improvement.

Every business owner knows that there’s always more space for optimizing and improvement, which is precisely what you need analytics for. Gathering data on different funnel aspects and enhancing them accordingly is crucial.

In case you don’t know, A/B split testing is a process where you build pages, page A and page B, let users visit them, and compare data and performance of each page.

Both Builderall and ClickFunnels are equipped with simple-to-set-up A/B split tests, where you just need to build two pages and let analytics do their job through A testing and B testing. On Builderall, this is done using the Cheetah Website Builder.

Once you create two variants and let some time pass, analytics will know about all the most critical aspects, like conversion rates. Then you’ll know which elements are more effective and what you can change.

However, these data analytics don’t go that much in-depth, which we consider a disadvantage for both Builderall and ClickFunnels. An element this important could have been created to be more detailed.

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Customer support

Every good hosting platform has to have an adequate customer support system. Any problems with your page can result in a loss of revenue for both you and the website.

First off, Builderall offers customer support in a couple of different ways. The first one is a knowledge base on their website, filled with videos and tutorials that you can watch to set up any part of your page and use any of the functions Builderall has to offer. Builderall lets you build a private chatbot as one of the more advanced features so you can get in touch with clients simply.

Builderall also offers other means of support through:

  • Support tickets — if you have any issues with the platform, you can submit a ticket through the dashboard and the Builderall team will aid you as soon as possible.
  • The YouTube channel — the Builderall YouTube channel is filled with the best advice and tips you can use on the platform.
  • Facebook page — the Builderall Facebook page is where you can ask the Builderall community questions and read other’s experiences.

ClickFunnels also offers videos and tutorials on how to use their website, but they also provide help through:

  • Support tickets — you can submit a support ticket if you have any problems and the customer support available 24/7 will answer you shortly.
  • Chat support — available to the two of the higher paying plans.
  • YouTube channel — this channel s also filled with tips and advice for users.
  • Facebook page — inquire with the community about advice, tips, or experiences.
  • Community forums — this is a place where you can look for previous discussions and start your own.

Our final verdict is that both Builderall and ClickFunnels have adequate customer support systems, although they’re nothing too fancy.


Choosing the pricing plan that suits you is one of the most important decisions you can make, especially when establishing a new online business. Not all hosting platforms are created the same. Some are more affordable than others. You can pay with credit cards and other usual options.

Builderall pricing

Builderall often has limited-time offers you can purchase and so is the case during the making of this article. You should always check the offer on their website.

Builderall offers a 14-day free trial to check out all the basic features, but it has limitations. The paid plans are:

  • Marketer — with the price of $69.90/month, this is the cheapest option that includes three domains, five subdomains, unlimited subscribers, and 5GB of disk space, but no helpful features like affiliate marketing and such.
  • Premium WP — with the current price of $79.90/month, this package offers 15 domains, unlimited subdomains, unlimited subscribers, 10GB of disk space and plenty of available features.
  • Funnel Club — for the current price of $79.90/month, you can get 15 domains, unlimited subdomains and subscribers, 10GB of disk space, premium CDN hosting and access to all features Builderall has to offer.

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ClickFunnels pricing

While ClickFunnels also offers a 14-day trial and they have a 30-day money-back guarantee. On the other hand, this platform is less affordable than Builderall, which is not great for startups. These are the currently available plans:

  • ClickFunnels — with the price of $97/month, this basic plan offers you limited options, like 20 funnels, 100 pages, one sub-user, three payment gateways and three domains, along with some other features.
  • ClickFunnels Platinum — the price of $297/month provides you with unlimited funnels and pages, three sub-users, nine payment gateways and nine domains, among other elements.
  • Two Comma Club X — formerly known as the Etison Suite, with the price of $2,497//month, this plan gives you access to all the elements and features ClickFunells has to offer.

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These two platforms are both functional and practical, but they still have some advantages and disadvantages we can point out.



  • An all-in-one marketing platform
  • Has affordable plans
  • Very user-friendly interface
  • Simple drag-and-drop builder with many features
  • You can create mobile apps using the builder
  • It lets you build membership sites
  • In-built email marketing tool called MailingBoss
  • Various functional and practical funnel templates are available
  • All the templates are highly customizable
  • Effective affiliate program
  • Offers A/B split testing


  • No integrations available except for MilingBoss
  • The A/B split testing isn’t advanced enough
  • Support systems are a bit slow
  • Some templates should be updated and modernized
  • You can only publish pages and funnels on their website
  • Not very easy to use



  • Has plenty of available integrations
  • You can easily share the funnels with the Share Funnel feature
  • It lets you build membership sites
  • Excellent in-built email responding program
  • Plenty of sales funnel templates to choose from
  • All the templates are highly customizable
  • Drag-and-drop page builder
  • Professional interface
  • User-friendly and responsive design
  • You can edit HTML and CSS for all available templates
  • Functional and fast support for higher-paying tiers
  • Excellent user-experience
  • Better design elements


  • Not very affordable, and the cheapest plan doesn’t offer much
  • It needs better A/B split testing
  • You can’t publish pages and funnels on their website
  • Customer support can be slow, especially for low paying tiers
  • No free trial
  • Focused only on sales funnels



If you don’t like what either Builderall or ClickFunnels has to offer, we recommend trying GroupApp. GroupApp is a membership-based online platform where you can build communities and sell products.

The main difference is that, whereas Builderall and ClickFunnels are platforms created for website-building and sales funnels, GroupApp is a place that focuses on services and audience-building.

On GroupApp, you can even focus on elearning and sell digital products. It’s also an excellent choice if you want to run an event because of its community channels. You can create different community channels and themes for different membership tiers, and all of the members can communicate with you and with each other.

This way, you can build both a community and a support system, fundamental aspects of every online business.

You can make money by selling products or memberships, all while utilizing plenty of marketing tools that GroupApp has available. You can integrate with your favorite third-party tools, like Zapier, Zoom, Stripe, HubSpot, MailChimp, and plenty of other ones.

The marketing tools you can use also entail coupons, trial periods for subscriptions, detailed analytics, and the admin dashboard. GroupApp works on all devices and platforms.

GroupApp is also the more affordable option with the most affordable plan, the Starter plan, having the cost of $19/month, while the Premium Plan costs only $140/month and gives you access to all the features GroupApp has to offer.

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Final thoughts

Our final verdict is that both Builderall and ClickFunnels are very similar platforms focused on creating sales funnels. They both have their advantages and disadvantages.

They both have highly customizable design choices for pages and sales funnels, and their marketing tools are superb.

On the other hand, Builderall is a robust all-in-one platform that offers no integrations and needs modernizing, but ClickFunnels is not an affordable option.

If you’re not impressed with either of these platforms, we recommend you try GroupApp, a membership-based platform where you can sell services, build communities, and make money from them. Sign up for GroupApp today to try it out!

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